@book{HillebrechtPeiniger, author = {Hillebrecht, Steffen and Peiniger, Anke-Andrea}, title = {Grundkurs Personalberatung}, edition = {2., aktualisierte und erg{\"a}nzte Auflage}, publisher = {Rosenberger Fachverlag}, address = {Leonberg}, isbn = {978-3-931085-68-1}, pages = {XI, 223}, language = {de} } @book{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Kirche vermarkten! {\"O}ffentlichkeits-Arbeitsbuch f{\"u}r Gemeinden}, publisher = {Lutherisches Verlagshaus}, address = {Hannover}, isbn = {3-7859-0780-X}, pages = {131}, language = {de} } @book{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Spendenakquisition und Sponsoring im Kontext eines kirchlichen Marketing}, publisher = {Nonprofit-Verlag}, address = {Bietigheim-Bissingen}, isbn = {3-932624-21-1}, pages = {24}, language = {de} } @book{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Die Praxis des kirchlichen Marketings: die Vermittlung religi{\"o}ser Werte in der modernen Gesellschaft}, publisher = {EB-Verlag}, address = {Hamburg}, isbn = {3-930826-58-5}, pages = {VI, 377}, language = {de} } @book{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Professionell Seminare, Workshops und Schulungen gestalten}, publisher = {Redline Wirtschaft bei Verlag Moderne Industrie}, address = {M{\"u}nchen}, isbn = {3-478-86020-2}, pages = {112}, language = {de} } @book{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Zeitschriften als Weg des Fundraising}, publisher = {Nonprofit-Verlag}, address = {Bietigheim-Bissingen}, isbn = {3932624564}, pages = {64}, subject = {Spendensammlung}, language = {de} } @book{Hillebrecht, author = {Hillebrecht, Steffen}, title = {SchulMarketing: eine Handreichung f{\"u}r Lehrer}, publisher = {Merkur-Verlag}, address = {Rinteln}, isbn = {3812003473}, pages = {125}, language = {de} } @book{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Marketing f{\"u}r Presseverlage: eine Einf{\"u}hrung}, edition = {1. Auflage}, publisher = {LIT-Verlag}, address = {M{\"u}nster}, isbn = {3-8258-5697-6}, pages = {147}, language = {de} } @book{HillebrechtPeiniger, author = {Hillebrecht, Steffen and Peiniger, Anke-Andrea}, title = {Grundkurs Personalberatung}, publisher = {Rosenberger Fachverlag}, address = {Leonberg}, isbn = {3-931085-50-3}, pages = {IX, 202}, language = {de} } @incollection{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Personalbeschaffung unter der Lupe - von der Stellenausschreibung zur Kandidatenbewertung}, series = {Verlagshandbuch}, booktitle = {Verlagshandbuch}, number = {Abt 10}, editor = {Plenz, Ralf}, publisher = {Input-Verlag}, address = {Hamburg}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Wissensmanagement}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {50}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {4}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, issn = {0944-582X}, pages = {99 -- 103}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Die Marktbedingungen der Medienwirtschaft}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {50}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {3}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, issn = {0944-582X}, pages = {80 -- 83}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Effektiv dienen - F{\"u}hrungsstrukturen in Nonprofit-Organisationen}, series = {Personal}, volume = {56}, journal = {Personal}, number = {12}, publisher = {Verlag Arbeit und Mensch}, address = {M{\"u}nchen}, issn = {2365-8614}, pages = {60 -- 63}, language = {de} } @incollection{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Eine {\"U}bersicht {\"u}ber die Handlungsparameter des Schul-Marketings}, series = {Innovatives Schulmarketing}, booktitle = {Innovatives Schulmarketing}, editor = {Voss, R{\"o}diger}, publisher = {Deutscher Betriebswirte-Verlag}, address = {Gernsbach}, pages = {31 -- 51}, language = {de} } @incollection{Hillebrecht, author = {Hillebrecht, Steffen}, title = {F{\"u}hrung als Ausdruck der Corporate Identity}, series = {Corporate Identity und Kirche}, booktitle = {Corporate Identity und Kirche}, editor = {Neth{\"o}fel, Wolfgang and Regenthal, Gerhard}, publisher = {EB-Verlag}, address = {Hamburg}, pages = {59 -- 68}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Zwischen Seelsorge-Angebot und Kommunikations-Mittel - die Kirchenpresse im kirchlichen Marketing-Mix}, series = {Kirche und Marketing - Beitr{\"a}ge zu einer Verh{\"a}ltnisbestimmung}, journal = {Kirche und Marketing - Beitr{\"a}ge zu einer Verh{\"a}ltnisbestimmung}, editor = {Famos, Cla Reto and Kunz, Ralf}, publisher = {TVZ}, address = {Z{\"u}rich}, pages = {205 -- 216}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Kommunikationsarbeit in problematischen Situationen}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {51}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {1}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, issn = {0944-582X}, pages = {3 -- 6}, language = {de} } @incollection{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Marketing und Vertrieb von Zeitungen und Zeitschriften, Teil I (Grundlagen), Teil II (Produktpolitik), Teil III (Preispolitik, Marketing-Controlling), Teil IV (Journalistisches Arbeiten)}, series = {Verlagshandbuch}, booktitle = {Verlagshandbuch}, number = {Abt 24}, editor = {Plenz, Ralf}, publisher = {Input-Verlag}, address = {Hamburg}, language = {de} } @incollection{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Ansatzpunkte der Markt und Meinungsforschung im Dienste des Kirchenmarketing}, series = {Jahrbuch der Absatz- und Verbrauchsforschung}, volume = {40}, booktitle = {Jahrbuch der Absatz- und Verbrauchsforschung}, number = {1}, publisher = {Duncker \& Humblot}, address = {Berlin}, pages = {4 -- 18}, language = {de} } @incollection{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Kirchensteuern aus Marketingsicht}, series = {Streitfall Kirchensteuern (= Kontur, Nr. 7796)}, booktitle = {Streitfall Kirchensteuern (= Kontur, Nr. 7796)}, editor = {Ockenfels, Wolfgang and Kettern, Bernd}, publisher = {Bonifatius}, address = {Paderborn}, pages = {213 -- 227}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Geplante Kommunikationsarbeit in problematischen Situationen}, series = {Der Betriebswirt}, volume = {45}, journal = {Der Betriebswirt}, number = {4}, publisher = {Deutscher Betriebswirte Verlag}, address = {Gernsbach}, issn = {0172-6196}, pages = {9 -- 14}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Marketinginstrumente in der Unternehmensberatung}, series = {Der Betriebswirt}, volume = {44}, journal = {Der Betriebswirt}, number = {3}, publisher = {Deutscher Betriebswirte Verlag}, address = {Gernsbach}, issn = {0172-6196}, pages = {23 -- 28}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Aufgaben, Grenzen und Entwicklungsm{\"o}glichkeiten der Personalberatung}, series = {Personal}, volume = {55}, journal = {Personal}, number = {7}, publisher = {Verlag Arbeit und Mensch}, address = {M{\"u}nchen}, issn = {2365-8614}, pages = {60 -- 63}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Das MDG-Traineeprogramm}, series = {Communicatio Socialis}, volume = {35}, journal = {Communicatio Socialis}, number = {2}, publisher = {Matthias-Gr{\"u}newald-Verlag}, address = {Mainz}, issn = {2198-3852}, pages = {190 -- 200}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Das Jahrzehnt der kirchlichen Werbung}, series = {Communicatio Socialis}, volume = {34}, journal = {Communicatio Socialis}, number = {3}, publisher = {Matthias-Gr{\"u}newald-Verlag}, address = {Mainz}, issn = {2198-3852}, pages = {284 -- 302}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Die Gestaltung eines Personalentwicklungsplanes - ein Beispiel f{\"u}r die systematische Mitarbeiterqualifikation aus dem Marketing}, series = {Der Betriebswirt}, volume = {42}, journal = {Der Betriebswirt}, number = {1}, publisher = {Deutscher Betriebswirte Verlag}, address = {Gernsbach}, issn = {0172-6196}, pages = {24 -- 28}, language = {de} } @incollection{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Quantitative und qualitative Kundendaten als Basis des Marketing-Controllings}, series = {Jahrbuch der Absatz- und Verbrauchsforschung}, volume = {46}, booktitle = {Jahrbuch der Absatz- und Verbrauchsforschung}, number = {3}, publisher = {Duncker \& Humblot}, address = {Berlin}, pages = {301 -- 304}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Assessment Center: was F{\"u}hrungskr{\"a}fte wissen sollten}, series = {Management-Berater}, volume = {4}, journal = {Management-Berater}, number = {1}, publisher = {Management-Berater-Verlag}, address = {Frankfurt/Main}, issn = {1433-9862}, pages = {43 -- 46}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Die Entwicklung einer Kostenrechnung f{\"u}r junge Dienstleistungsunternehmen}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {43}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {2}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, issn = {0944-582X}, pages = {47 -- 50}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Ans{\"a}tze des Marketing-Controlling f{\"u}r Print-Medien}, series = {Der Betriebswirt}, volume = {40}, journal = {Der Betriebswirt}, number = {2}, publisher = {Deutscher Betriebswirte-Verlag}, address = {Gernsbach}, issn = {0172-6196}, pages = {23 -- 28}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Call Center}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {27}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {8-9}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {895}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Coaching}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {12}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {1081}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Nachfragerzufriedenheit}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {11}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {989}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Unternehmenskultur}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {721 -- 8-9}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Grundlagen der Unternehmensberatung}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {43}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {2}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, issn = {0944-582X}, pages = {42 -- 45}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Grundlagen des kommunalen Marketing}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {43}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {1}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, issn = {0944-582X}, pages = {3 -- 6}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Beschwerden sind gut f{\"u}r's Gesch{\"a}ft}, series = {Marketing-Journal}, volume = {31}, journal = {Marketing-Journal}, number = {1}, address = {Hamburg}, pages = {44 -- 48}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Grundlagen des Medienmarketing}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {26}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {6}, publisher = {Mohr}, address = {T{\"u}bingen}, issn = {0340-3084}, pages = {537 -- 538}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Leitbilder f{\"u}r diakonische Unternehmen im Rahmen einer Marketingstrategie}, series = {Zeitschrift f{\"u}r {\"o}ffentliche und gemeinwirtschaftliche Unternehmen}, volume = {19}, journal = {Zeitschrift f{\"u}r {\"o}ffentliche und gemeinwirtschaftliche Unternehmen}, number = {1}, publisher = {Nomos}, address = {Baden-Baden}, issn = {0344-9777}, pages = {64 -- 69}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Grundlagen des Kirchlichen Marketing}, series = {Marketing ZFP}, volume = {17}, journal = {Marketing ZFP}, number = {4}, publisher = {Beck}, address = {M{\"u}nchen}, issn = {0344-1369}, pages = {221 -- 231}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Die Implementierung von Managementstrukturen in Klein- und Mittelbetrieben}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {40}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {4}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, issn = {0944-582X}, pages = {105 -- 106}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Der religi{\"o}se Nachfrager - Versuch einer Ann{\"a}herung aus Marketingsicht}, series = {Die Unternehmung - Swiss journal of business and practice - Schweizerische Zeitschrift f{\"u}r betriebswirtschaftliche Forschung und Praxis}, volume = {49}, journal = {Die Unternehmung - Swiss journal of business and practice - Schweizerische Zeitschrift f{\"u}r betriebswirtschaftliche Forschung und Praxis}, number = {5}, publisher = {Haupt}, address = {Bern}, pages = {339 -- 349}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Kirchliche Werbung - ein Abriss der Geschichte und ihrer Problematik}, series = {Communicatio Socialis}, volume = {28}, journal = {Communicatio Socialis}, number = {3}, publisher = {Matthias-Gr{\"u}newald-Verlag}, address = {Mainz}, issn = {2198-3852}, pages = {228 -- 252}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Kirchliches Marketing}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {39}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {4}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, pages = {119 -- 121}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Direct Marketing}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {6}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {537}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Die Ethik in der Werbung}, series = {Werbe-Dienst}, journal = {Werbe-Dienst}, number = {Nr. 85}, address = {Frankfurt}, pages = {4}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Und sie bewegen sich doch - f{\"u}r die Kirchen ist "Marketing" kein Fremdwort mehr}, series = {Evangelische Kirchenkommentare}, volume = {29}, journal = {Evangelische Kirchenkommentare}, number = {4}, publisher = {Kreuz-Verlag}, address = {Stuttgart}, issn = {0300-4236}, pages = {202 -- 203}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Markenwert}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {3}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {209}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Internes Marketing}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {2}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {121}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Corporate Identity}, series = {wisu - Wirtschaftswissenschaftliche Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliche Studium}, number = {1}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {33}, language = {de} }