@article{KilianHausmann, author = {Kilian, Karsten and Hausmann, Michaela}, title = {Sinnvolle Kundenansprache - B2B-Marken wirkungsvoll mit allen Sinnen erleben}, series = {Industrieanzeiger}, journal = {Industrieanzeiger}, number = {10}, publisher = {Konradin}, address = {Leinfelden-Echterdingen}, issn = {0019-9036}, pages = {16 -- 19}, language = {de} }