@article{KilianMuellerGilbert, author = {Kilian, Karsten and M{\"u}ller, Michael and Gilbert, Dirk Ulrich}, title = {Zum Wert internationaler Marken : kritische Analyse und Studienergebnisse}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {26 -- 32}, language = {de} } @article{KilianGilbertMueller, author = {Kilian, Karsten and Gilbert, Dirk Ulrich and M{\"u}ller, Michael}, title = {Der l{\"a}nderbezogene Wert von Automarken}, series = {Markenartikel : das Magazin f{\"u}r Markenf{\"u}hrung}, journal = {Markenartikel : das Magazin f{\"u}r Markenf{\"u}hrung}, number = {1-2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {53 -- 56}, language = {de} }