@article{KilianBiesalski, author = {Kilian, Karsten and Biesalski, Alexander}, title = {Markenwert - quo vadis?}, series = {Asatzwirtschaft}, journal = {Asatzwirtschaft}, number = {11}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {54 -- 57}, language = {de} } @article{KilianBiesalski, author = {Kilian, Karsten and Biesalski, Alexander}, title = {Markenbewertung im Praxis-Check}, series = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, journal = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {68 -- 71}, language = {de} }