TY - JOUR A1 - Kilian, Karsten A1 - Völker, Mareike T1 - Markenstrategisches Change-Management T2 - transfer Y1 - 2021 UR - https://opus4.kobv.de/opus4-fhws/frontdoor/index/index/docId/5124 UR - https://permalink.bibkatalog.de/wue/BV046045193 SN - 1436-798X IS - 2 SP - 70 EP - 75 PB - New Business Verlag CY - Hamburg ER -