@misc{BueschingMeidel2017, author = {Thilo B{\"u}sching and Bernd Meidel}, title = {Mehr Leads durch systematisches Storytelling}, booktitle = {Macronomy}, url = {https://www.marconomy.de/Mehr-leads-durch-systematisches-Storytelling-a-661498/}, type = {other}, year = {2017}, }