TY - CHAP A1 - Hellbrück, Reiner A1 - Schoder, Detlef A2 - Alkafaji, F. T1 - Explaining and forecasting flops T2 - Business Research Yearbook: Global Business Perspectives Y1 - 1994 UR - https://opus4.kobv.de/opus4-fhws/frontdoor/index/index/docId/4775 SP - 594 EP - 598 PB - Press in America CY - Lanham ER -