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Individual attitude change and societal dynamics: Computational experiments with psychological theories

  • We present an agent-based model for studying the societal implications of attitude change theories. Various psychological theories of persuasive communication at the individual level are implemented as simulation experiments. The model allows us to investigate the effects of contagion and assimilation, motivated cognition, polarity, source credibility, and idiosyncratic attitude formation. Simulations show that different theories produce different characteristic macrolevel patterns. Contagion and assimilation are central mechanisms for generating consensus, however, contagion generates a radicalized consensus. Motivated cognition causes societal polarization or the fragmentation of attitudes. Polarity and source credibility have comparatively little effect on the societal distribution of attitudes. We discuss how the simulations provide a bridge between microlevel psychological theories and the aggregated macrolevel studied by sociology. This approach enables new types of evidence for evaluating psychological theory to complementWe present an agent-based model for studying the societal implications of attitude change theories. Various psychological theories of persuasive communication at the individual level are implemented as simulation experiments. The model allows us to investigate the effects of contagion and assimilation, motivated cognition, polarity, source credibility, and idiosyncratic attitude formation. Simulations show that different theories produce different characteristic macrolevel patterns. Contagion and assimilation are central mechanisms for generating consensus, however, contagion generates a radicalized consensus. Motivated cognition causes societal polarization or the fragmentation of attitudes. Polarity and source credibility have comparatively little effect on the societal distribution of attitudes. We discuss how the simulations provide a bridge between microlevel psychological theories and the aggregated macrolevel studied by sociology. This approach enables new types of evidence for evaluating psychological theory to complement experimental approaches, thus answering calls to enhance the role of coherent and formalized theory in psychological science.zeige mehrzeige weniger

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Metadaten
Verfasserangaben:Jan Lorenz, Martin Neumann, Tobias SchröderORCiDGND
URL:https://psyarxiv.com/ebfvr/
DOI:https://doi.org/10.1037/rev0000291
ISSN:1939-1471
Titel des übergeordneten Werkes (Englisch):Psychological Review
Verlag:American Psychological Association
Verlagsort:Washington
Dokumentart:Wissenschaftlicher Artikel
Sprache:Englisch
Datum der Veröffentlichung (online):07.03.2022
Jahr der Erstveröffentlichung:2021
Veröffentlichende Institution:Fachhochschule Potsdam
Datum der Freischaltung:07.03.2022
Freies Schlagwort / Tag:Attitudes; Computational Model; Social Influence; Theoretical Integration
GND-Schlagwort:Einstellungsforschung; Einfluss
Jahrgang:128
Ausgabe / Heft:4
Erste Seite:623
Letzte Seite:642
Fachbereiche und Zentrale Einrichtungen:FB1 Sozial- und Bildungswissenschaften
DDC-Klassifikation:300 Sozialwissenschaften / 300 Sozialwissenschaften, Soziologie
Lizenz (Deutsch):License LogoCreative Commons - CC BY-NC-SA - Namensnennung - Nicht kommerziell - Weitergabe unter gleichen Bedingungen 4.0 International
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