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Changing minds about electric cars

  • The diffusion of electric vehicles (EVs) is considered an effective policy strategy to meet greenhouse gas reduction targets. For large-scale adoption, however, demand-side oriented policy measures are required, based on consumers' transport needs, values and social norms. We introduce an empirically grounded, spatially explicit, agent-based model, InnoMind (Innovation diffusion driven by changing Minds), to simulate the effects of policy interventions and social influence on consumers' transport mode preferences. The agents in this model represent individual consumers. They are calibrated based on empirically derived attributes and characteristics of survey respondents. We model agent decision-making with artificial neural networks that account for the role of emotions in information processing. We present simulations of 4 scenarios for the diffusion of EVs in the city of Berlin, Germany (3 policy scenarios and 1 base case). The results illustrate the varying effectiveness of measures in different market segments and the need forThe diffusion of electric vehicles (EVs) is considered an effective policy strategy to meet greenhouse gas reduction targets. For large-scale adoption, however, demand-side oriented policy measures are required, based on consumers' transport needs, values and social norms. We introduce an empirically grounded, spatially explicit, agent-based model, InnoMind (Innovation diffusion driven by changing Minds), to simulate the effects of policy interventions and social influence on consumers' transport mode preferences. The agents in this model represent individual consumers. They are calibrated based on empirically derived attributes and characteristics of survey respondents. We model agent decision-making with artificial neural networks that account for the role of emotions in information processing. We present simulations of 4 scenarios for the diffusion of EVs in the city of Berlin, Germany (3 policy scenarios and 1 base case). The results illustrate the varying effectiveness of measures in different market segments and the need for appropriate policies tailored to the heterogeneous needs of different travelers. Moreover, the simulations suggest that introducing an exclusive zone for EVs in the city would accelerate the early-phase diffusion of EVs more effectively than financial incentives only.zeige mehrzeige weniger

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Metadaten
Verfasserangaben:Ingo Wolf, Tobias SchröderORCiDGND, Jochen Neumann, Gerhard de Haan
DOI:https://doi.org/10.1016/j.techfore.2014.10.010
ISSN:0040-1625
Titel des übergeordneten Werkes (Englisch):Technological Forecasting and Social Change
Untertitel (Englisch):An empirically grounded agent-based modeling approach
Verlag:Elsevier
Verlagsort:Amsterdam
Dokumentart:Wissenschaftlicher Artikel
Sprache:Englisch
Datum der Veröffentlichung (online):31.05.2017
Jahr der Erstveröffentlichung:2015
Datum der Freischaltung:13.06.2017
Freies Schlagwort / Tag:Emotion
GND-Schlagwort:Elektrofahrzeug; Verkehr; Sozialer Indikator; Meinungsänderung
Ausgabe / Heft:94
Erste Seite:269
Letzte Seite:285
Fachbereiche und Zentrale Einrichtungen:Forschungs- und An-Institute / Inst. für angewandte Forschung Urbane Zukunft (IaF)
DDC-Klassifikation:100 Philosophie und Psychologie
Lizenz (Deutsch):License LogoCC - Namensnennung-Keine kommerzielle Nutzung-Weitergabe unter gleichen Bedingungen
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