TY - JOUR A1 - Mieg, Harald A. A1 - Bauer, Judith A1 - Bedenk, Stephan J. T1 - Being Moved by Moving Images BT - The Influence of Filmmaking on Sustainable Consumption Patterns JF - Gaia : ökologische Perspektiven in Natur-, Geistes- und Wirtschaftswissenschaften N2 - How can we stimulate sustainable consumption in education? The presented study examined whether making a topical short film about sustainable consumption subsequently influenced personal behavior. A field experiment was conducted at three types of educational institutions in Germany (university, secondary school, vocational school). The study used three content formats – Knowledge, Do-yourself, Commitment – and tested two measures for reported sustainable consumption behavior – (personal) preferences and (public) involvement. The results showed a general effect of filmmaking on involvement (political commitment). The Do-yourself content format, in which participants' own consumption patterns were documented, influenced both types of behavior. No behavioral differences were found between educational institutions. The discussion underlines the structural role of institutions such as schools, which mediate between the private and public spheres. KW - Umwelterziehung KW - Bildung für nachhaltige Entwicklung KW - Nachhaltigkeit KW - Verbrauch KW - Film KW - Format Y1 - 2013 U6 - https://doi.org/10.14512/gaia.22.3.11 SN - 2625-5413 VL - 22 IS - 3 SP - 187 EP - 194 PB - oekom Verl. CY - München ER -