@incollection{Neher2022, author = {G{\"u}nther Neher}, title = {Offene Standards als Marketinginstrument}, booktitle = {Praxishandbuch Informationsmarketing : konvergente Strategien, Methoden und Konzepte}, isbn = {978-3-11-053696-6}, doi = {10.1515/9783110539011-021}, year = {2022}, }