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Measuring IT security, compliance and data governance within small and medium-sized IT enterprises
(2020)
Companies are increasingly facing the challenges of a persistent cyber threat landscape. By means of AI, cyber attacks can be efficiently conducted more successful through offensive AI. As for cyber defense, AI can be also utilized against cyber threats (defensive AI). Due to limited resources, especially in small and medium-sized companies (SMEs), there is a need to deploy more effective defensive cyber security solutions. Precisely, the adaptation of AI-based resilient defenses must be driven forward. Therefore, the aim of this paper is to identify and evaluate AI-related use cases with a high impact potential on the cyber security level, while being applicable to SMEs at the same time. In order to reach the research goal, an extensive literature review of several online catalogs, surveys and online platforms was conducted. In conclusion, seven crucial AI-based security features were outlined that are providing a high impact potential to the security level for SMEs. Afterwards, the results are discussed and set into a broader context. Even though AI-based security solutions are providing a large range of advantages, certain challenges and barriers using AI-related security applications are addressed in the paper as well. A high need for usable state of the art AI based cyber security solution for SMEs was identified.
Visual knowledge maps are being used to improve the communication processes within global organizations. Knowledge maps are graphical presentations of ontological knowledge as well as of business processes. Especially for enterprises working in a multi-cultural space the explicit formaliza-tion of knowledge and business rules using graphical models seems to be a very promising approach in order to improve discussion and learning processes. Publishing and automatic inference or search techniques are becoming available due to the latest standards for Semantic Web worked out by W3C. This article gives an impression how to create end user interfaces for the ”Corporate Knowledge Base” using MS Office and Visio with the modeling tool SemTalk. Several problems on capturing and maintaining large scale knowledge bases are discussed. Specific attention is given to the problem of weighting and association of information from orthogonal ontologies, which arises while using the same concepts in different graphical scenarios.
Deutsche Telekom, one of the world's leading integrated telecommunications companies, has recently shifted its focus in event marketing to prioritize more personal co-creational communication on regional occasions, rather than largescale events. This paper outlines the three-part LAW-principle that Deutsche Telekom follows in its brand communication in Germany, providing examples for each of the three pillars. The co-creation resulting from brand communication is changing the role of marketing and brand practitioners. They are now required to negotiate with various stakeholders.
Entscheidungen beurteilen
(2015)
Die digitalen Technologien verändern die Gesellschaft, auch die akademischen Wissen-schaftssysteme sind betroffen. Das erfordert verstärkte Überlegungen zum Einsatz solcher Techno-logien und zu ihrem Einfluss auf Lehre und Studium. Der Beitrag fokussiert die Relevanz von AI-Literacy im Kontext des Einsatzes Generativer KI aus zwei Perspektiven. Zunächst wird die Wahr-nehmung und Bereitschaft von Studierenden, KI-basierte Tools zur automatisierten Textgenerierung zu nutzen, empirisch untersucht. Im zweiten Teil wird ein auf Ko-Kreation ausgerichtetes Lehrkon-zept modelliert, das neben fachlichen auch AI-Literacy-Kompetenzen adressiert. Die Ergebnisse führen zu Handlungsansätzen, insbesondere für Wirtschaftsinformatik-Studiengänge.
Propagation of information technology in the increasingly diverse domains, raises question concerning moral implications. While the number of ethical principles in the IT design is growing, they do not necessarily apply to specific products, which means developers and e.g. purchasing agent need to contextualize them for each specific IT product. This paper describes an actionable artifact that allows assessment of ethical non-functional requirements of an information system through operationalization of ethical values, Ethical Software Assessment Tool (ESAT). It is based on a survey of values that are currently considered in research and practice as well as in legal initiatives in IT context. The ethical approach and principles operationalized in ESAT are presented and discussed.
Von Ethik zu Recht : Der AI Act und seine Bedeutung für die Gestaltung von algorithmischen Systemen
(2021)
Laws are the reflection of the ethical and moral principles of the society. While the use of technology influences users’ behavior in a pace that is affected by the technology introduction to the market, legal activities can be driven by the society as the results of such interactions. This scenario analysis- based research focuses on a classic but fictional food recommender system and the ethical issues that might occur from its usage. The recommender system is taken here as an example of machine learning-based systems (MLS) that can often be found in the individual, business and administrative applications. The research compares the existing legal solutions, with the focus on the GDPR legislation, and the discovered ethical issues. The ethical analysis is led along the ALTAI principles suggested by the European Commission, the common good approach as well as the general principles constituted in human rights. While the GDPR-based analysis showed that this data- and privacy-based legislation addressed most of the identified ethical issues, questions related to the common good approach in the context of environment and mobility that arise due to the wide spectrum of the MLS usage require further legal discussion. The application of the two approaches shows that conducting the ethical and legal analysis is beneficial for both the designers of such MLS as well as the legal actors. The findings can enhance the design and functions of a user-facing MLS as well as influence or validate legal activities.
E-Business im Krankenhaus
(2002)
Marktforschung
(2002)
Imaginäre Geschäftsprozesse
(2000)
Das deutsche Gesundheitsnetz
(1998)
Personalarbeit im Internet
(1998)
Mitarbeiterorientierte Personalpolitik : wie Krankenhäuser attraktive Arbeitgeber werden können
(2013)
Mitarbeiterorientierte Personalpolitik: wie Krankenhäuser attraktive Arbeitgeber werden können
(2010)
Generation Y will's anders
(2014)
Ein Wandel ist längst überfällig: Die Generationen X und Y lassen sich nicht mehr alles bieten
(2014)
Keine Karriere ohne gute Führung : Wie Ärztinnen (und Ärzte) ihre Teams erfolgreich führen können
(2014)
Marketing als Strategie im Krankenhaus : Patienten- und Kundenorientierung erfolgreich umsetzen
(2009)
Dieses Praxisbuch verschafft Krankenhausmanagern und PR-Mitarbeitern einen fundierten Überblick über die Bausteine eines erfolgreichen Marketings: von strategischer Planung, Entwicklung neuer Angebote, Presse- und Öffentlichkeitsarbeit bis hin zur Markenbildung, rechtlichen Auflagen und innovativen Visionen. Eine Fülle von Praxistipps macht dieses Handbuch zu einem unverzichtbaren Werkzeug für Krankenhäuser, die begriffen haben, dass im Informationszeitalter ein professionelles Marketing unerlässlich ist.
Quelle: DNB
Handbuch zum Schnelleinstieg
Praxisnah gestaltet gibt dieser Ratgeber einen Überblick über das KTQ-Verfahren und verrät viele wertvolle Tipps für die Umsetzung.
Auf der beiliegenden CD-ROM befinden sich zahlreiche Checklisten, Fragebögen und Musterdokumente
die auch individuell auf die eigene Praxis angepasst werden können.
Personalarbeit im Internet
(1999)
Begehrt: Die Generation Y
(2012)
Die Healthcare-Branche steht vor vielfältigen Herausforderungen. Eine nicht zu unterschätzende ist die Integration einer neuen Mitarbeitergeneration, der Generation Y. Die Ende der 80er Jahre geborenen Young Professionals stehen dem Arbeitsmarkt noch etwa 40 Jahre zur Verfügung. Nutzen Sie deren Potenzial – wir zeigen Ihnen wie.