Brand value co-creation: field emergence, applications, measurement and future research directions
Author: | Michela Mingione, Samuel Kristal |
---|---|
DOI: | https://doi.org/10.4337/9781803925516.00013 |
Parent Title (English): | A Research Agenda for Brand Management in a New Era of Consumerism |
Publisher: | Edward Elgar Publishing |
Place of publication: | Cheltenham, UK |
Document Type: | Part of a Book |
Language: | English |
Year of Publishing: | 2023 |
Date of Publication (online): | 2024/02/23 |
Release Date: | 2024/04/23 |
First Page: | 89 |
Last Page: | 106 |
Institutes: | Fachbereich Wirtschaft |
University Bibliography: | Hochschulbibliografie |
Licence (German): | Creative Commons - CC BY - Namensnennung 4.0 |