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Brand value co-creation: field emergence, applications, measurement and future research directions

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Metadaten
Author:Michela Mingione, Samuel Kristal
DOI:https://doi.org/10.4337/9781803925516.00013
Parent Title (English):A Research Agenda for Brand Management in a New Era of Consumerism
Publisher:Edward Elgar Publishing
Place of publication:Cheltenham, UK
Document Type:Part of a Book
Language:English
Year of Publishing:2023
Date of Publication (online):2024/02/23
Release Date:2024/04/23
First Page:89
Last Page:106
Institutes:Fachbereich Wirtschaft
University Bibliography:Hochschulbibliografie
Licence (German):Creative Commons - CC BY - Namensnennung 4.0
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