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How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions

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Metadaten
Author:Guido Grunwald, Jürgen Schwill, Anne-Marie Sassenberg
DOI:https://doi.org/10.1007/978-3-030-95346-1_157
ISBN:978-3-030-95345-4
Parent Title (English):Konferenz: 2021 AMS Virtual Annual Conference and World Marketing Congress, 2022/ Band: Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress
Publisher:Springer Cham
Document Type:Conference Proceeding
Language:English
Year of Publishing:2023
Date of Publication (online):2023/12/13
Release Date:2023/12/14
Page Number:12
First Page:465
Last Page:477
Series; issue number:Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)
Institutes:Fachbereich Wirtschaft
Licence (German):Creative Commons - CC BY - Namensnennung 4.0
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