How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions
Author: | Guido Grunwald, Jürgen Schwill, Anne-Marie Sassenberg |
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DOI: | https://doi.org/10.1007/978-3-030-95346-1_157 |
ISBN: | 978-3-030-95345-4 |
Parent Title (English): | Konferenz: 2021 AMS Virtual Annual Conference and World Marketing Congress, 2022/ Band: Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress |
Publisher: | Springer Cham |
Document Type: | Conference Proceeding |
Language: | English |
Year of Publishing: | 2023 |
Date of Publication (online): | 2023/12/13 |
Release Date: | 2023/12/14 |
Page Number: | 12 |
First Page: | 465 |
Last Page: | 477 |
Series; issue number: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) |
Institutes: | Fachbereich Wirtschaft |
Licence (German): | Creative Commons - CC BY - Namensnennung 4.0 |