Managing Latent Corporate Sustainability Crisis: The Effects of Crisis Content and CSR Specify
Author: | Guido GrunwaldGND, Jürgen SchwillGND |
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DOI: | https://doi.org/10.15444/GMC2018.03.02.04 |
Parent Title (English): | 2018 Global Marketing Conference at Tokyo Proceedings, July 26-29, 2018, Tokyo, Japan |
Document Type: | Conference Proceeding |
Language: | English |
Year of Publishing: | 2018 |
Date of Publication (online): | 2019/05/07 |
Publishing Institution: | Technische Hochschule Brandenburg |
Contributing Corporation: | Global Alliance of Marketing & Management Associations |
Release Date: | 2019/05/07 |
Tag: | corporate social responsibility (CSR); immediate consumer reactions; latent sustainability crises; specific and non-specific CSR activities; specific and non-specific sustainability crises |
First Page: | 280 |
Last Page: | 290 |
Institutes: | Fachbereich Wirtschaft |
Dewey Decimal Classification: | Technik, Medizin, angewandte Wissenschaften / Management, Öffentlichkeitsarbeit / Management und unterstützende Tätigkeiten |
University Bibliography: | Hochschulbibliografie |
Licence (German): | Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 |