The User Centered Design Process for Effective Online Marketing: A Mapping Study
Author: | Andreas Witt, Andreas JohannsenGND, K. Turowski |
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Parent Title (English): | 14th Annual International Conference on Marketing , 27 - 30 June 2016 , Athens, Greece |
Document Type: | Conference Proceeding |
Language: | English |
Year of Publishing: | 2016 |
Date of Publication (online): | 2018/06/15 |
Publishing Institution: | Technische Hochschule Brandenburg |
Release Date: | 2018/06/15 |
Institutes: | Fachbereich Wirtschaft |
Dewey Decimal Classification: | Sozialwissenschaften / Wirtschaft / Wirtschaft |
University Bibliography: | Hochschulbibliografie |
Licence (German): | Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 |