TY - CHAP A1 - Schwill, Jürgen A1 - Brandt, Sabine ED - Hofbauer, Günter T1 - Cause related Marketing als Instrument ethischer Unternehmensführung im Mittelstand T2 - Marketing in Forschung und Praxis ; [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing] Y1 - 2013 SN - 978-3-942171-98-4 ; 3-942171-98-8 SP - 1103 EP - 1124 PB - Uni-Ed. CY - Berlin ER - TY - BOOK A1 - Grunwald, Guido A1 - Schwill, Jürgen T1 - Beziehungsmarketing : Gestaltung nachhaltiger Geschäftsbeziehungen - Grundlagen und Praxis KW - Beziehungsmanagement KW - Kundenbindung Y1 - 2017 SN - 978-3-7910-3522-2 PB - Schäffer-Poeschel Verlag CY - Stuttgart ER - TY - CHAP A1 - Grunwald, Guido A1 - Schwill, Jürgen T1 - Managing Latent Corporate Sustainability Crisis: The Effects of Crisis Content and CSR Specify T2 - 2018 Global Marketing Conference at Tokyo Proceedings, July 26-29, 2018, Tokyo, Japan KW - latent sustainability crises KW - specific and non-specific sustainability crises KW - corporate social responsibility (CSR) KW - specific and non-specific CSR activities KW - immediate consumer reactions Y1 - 2018 U6 - https://doi.org/10.15444/GMC2018.03.02.04 SP - 280 EP - 290 ER - TY - CHAP A1 - Schwill, Jürgen A1 - Grunwald, Guido T1 - Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions? T2 - Finding New Ways to Engage and Satisfy Global Customers Developments in Marketing Science: Proceedings of the Academy of Marketing Science KW - Impact assessment KW - Relationship marketing KW - Consulting functions KW - Stakeholder integration KW - Equity theory KW - Trust KW - Commitment Y1 - 2019 SN - 978-3-030-02568-7 (Online) SN - 978-3-030-02567-0 (Print) U6 - https://doi.org/10.1007/978-3-030-02568-7_54 SP - 195 EP - 207 PB - Springer CY - Cham ER -