TY - CHAP A1 - Schwill, Jürgen A1 - Grunwald, Guido T1 - Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions? T2 - Finding New Ways to Engage and Satisfy Global Customers Developments in Marketing Science: Proceedings of the Academy of Marketing Science KW - Impact assessment KW - Relationship marketing KW - Consulting functions KW - Stakeholder integration KW - Equity theory KW - Trust KW - Commitment Y1 - 2019 SN - 978-3-030-02568-7 (Online) SN - 978-3-030-02567-0 (Print) U6 - https://doi.org/10.1007/978-3-030-02568-7_54 SP - 195 EP - 207 PB - Springer CY - Cham ER -