TY - CHAP A1 - Mingione, Michela A1 - Kristal, Samuel T1 - Brand value co-creation: field emergence, applications, measurement and future research directions T2 - A Research Agenda for Brand Management in a New Era of Consumerism Y1 - 2023 U6 - https://doi.org/10.4337/9781803925516.00013 SP - 89 EP - 106 PB - Edward Elgar Publishing CY - Cheltenham, UK ER -