TY - CHAP A1 - Grunwald, Guido A1 - Schwill, Jürgen A1 - Sassenberg, Anne-Marie ED - Ratten, Vanessa T1 - Managing Value Co-creation in Partnerships for Sustainability: Towards a Process model for Stakeholder Integration T2 - Artisan entrepreneurship Y1 - 2022 SN - 978-1-80262-079-5 SN - 978-1-80262-078-8 SP - 99 EP - 126 PB - Emerald Publishing CY - Bingley, UK ER - TY - JOUR A1 - Grunwald, Guido A1 - Schwill, Jürgen A1 - Sassenberg, Anne-Marie T1 - Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration JF - Journal of Entrepreneurship and Public Policy KW - Sustainability project partnership KW - Stakeholder integration KW - Sustainability crisis KW - Corporate social responsibility KW - Relationship management KW - Stakeholder management KW - Sustainability marketing Y1 - 2021 U6 - https://doi.org/10.1108/JEPP-04-2021-0044 SN - 2045-2101 VL - 10 IS - 3 SP - 352 EP - 378 PB - Emerald ER - TY - BOOK A1 - Grunwald, Guido A1 - Schwill, Jürgen T1 - Beziehungsmarketing : Gestaltung nachhaltiger Geschäftsbeziehungen - Grundlagen und Praxis KW - Beziehungsmanagement KW - Kundenbindung Y1 - 2017 SN - 978-3-7910-3522-2 PB - Schäffer-Poeschel Verlag CY - Stuttgart ER - TY - JOUR A1 - Grunwald, Guido A1 - Schwill, Jürgen T1 - Nachhaltigkeitsmarketing JF - Das Wirtschaftsstudium : WISU Y1 - 2017 SN - 0340-3084 VL - 46 IS - 12 SP - 1364 EP - 1373 ER - TY - JOUR A1 - Grunwald, Guido A1 - Schwill, Jürgen T1 - Relationship Marketing JF - Das Wirtschaftsstudium : WISU Y1 - 2017 SN - 0340-3084 VL - 46 IS - 8-9 SP - 931 EP - 937 ER - TY - BOOK A1 - Grunwald, Guido A1 - Schwill, Jürgen T1 - Toolbox Marketing : praxiserprobte Werkzeuge für die gelungene Marketingarbeit KW - Marketing Y1 - 2019 SN - 978-3-7910-4344-9 PB - Schäffer-Poeschel Verlag CY - Stuttgart ER - TY - CHAP A1 - Grunwald, Guido A1 - Schwill, Jürgen T1 - Managing Latent Corporate Sustainability Crisis: The Effects of Crisis Content and CSR Specify T2 - 2018 Global Marketing Conference at Tokyo Proceedings, July 26-29, 2018, Tokyo, Japan KW - latent sustainability crises KW - specific and non-specific sustainability crises KW - corporate social responsibility (CSR) KW - specific and non-specific CSR activities KW - immediate consumer reactions Y1 - 2018 U6 - https://doi.org/10.15444/GMC2018.03.02.04 SP - 280 EP - 290 ER - TY - JOUR A1 - Grunwald, Guido A1 - Schwill, Jürgen T1 - Partizipative Folgenabschätzung : Ein beziehungsorientierter Ansatz der Stakeholder-Integration JF - Zeitschrift Führung + Organisation : ZfO Y1 - 2018 SN - 0722-7485 VL - 87 IS - 3 SP - 185 EP - 190 ER - TY - JOUR A1 - Grunwald, Guido A1 - Schwill, Jürgen T1 - Der Brand Behavior Funnel : Analyse und Steuerung der mitarbeiterbezogenen Markenidentität JF - Zeitschrift Führung + Organisation : ZfO Y1 - 2018 SN - 0722-7485 SP - 191 EP - 195 ER - TY - CHAP A1 - Schwill, Jürgen A1 - Grunwald, Guido T1 - Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions? T2 - Finding New Ways to Engage and Satisfy Global Customers Developments in Marketing Science: Proceedings of the Academy of Marketing Science KW - Impact assessment KW - Relationship marketing KW - Consulting functions KW - Stakeholder integration KW - Equity theory KW - Trust KW - Commitment Y1 - 2019 SN - 978-3-030-02568-7 (Online) SN - 978-3-030-02567-0 (Print) U6 - https://doi.org/10.1007/978-3-030-02568-7_54 SP - 195 EP - 207 PB - Springer CY - Cham ER -