<?xml version="1.0" encoding="utf-8"?>
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    <id>3138</id>
    <completedYear>2023</completedYear>
    <publishedYear/>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst>89</pageFirst>
    <pageLast>106</pageLast>
    <pageNumber/>
    <edition/>
    <issue/>
    <volume/>
    <type>bookpart</type>
    <publisherName>Edward Elgar Publishing</publisherName>
    <publisherPlace>Cheltenham, UK</publisherPlace>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>1</belongsToBibliography>
    <completedDate>2024-02-23</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">Brand value co-creation: field emergence, applications, measurement and future research directions</title>
    <parentTitle language="eng">A Research Agenda for Brand Management in a New Era of Consumerism</parentTitle>
    <identifier type="doi">10.4337/9781803925516.00013</identifier>
    <enrichment key="opus.source">publish</enrichment>
    <enrichment key="opus.doi.autoCreate">false</enrichment>
    <enrichment key="opus.urn.autoCreate">true</enrichment>
    <licence>Creative Commons - CC BY - Namensnennung 4.0</licence>
    <author>Michela Mingione</author>
    <author>Samuel Kristal</author>
    <collection role="institutes" number="">Fachbereich Wirtschaft</collection>
    <collection role="Hochschulbibliografie" number="1">Hochschulbibliografie</collection>
  </doc>
</export-example>
