@article{MissaouiHarthTritteletal.2022, author = {Missaoui, Amine and Harth, Kirsten and Trittel, Torsten and Klopp, Christoph and Stannarius, Ralf and Lacaze, Emanuelle}, title = {Shape instabilities of islands in smectic films under lateral compression}, series = {Soft Matter}, volume = {16}, journal = {Soft Matter}, publisher = {Royal Society of Chemistry}, issn = {1744-6848}, doi = {10.1039/D2SM00144F}, pages = {3193 -- 3205}, year = {2022}, language = {en} } @techreport{KybaArroyoDegenetal.2024, author = {Kyba, Christopher C.M. and Arroyo, Hector Linares and Degen, Tobias and Abascal, Angela and Simoneau, Alexandre and Kuffer, Monika and H{\"o}lker, Franz and Aub{\´e}, Martin and Walczak, Ken and Espey, Brian R. and de Miguel, Alejandro S{\´a}nchez and Jechow, Andreas and Gyuk, Geza}, title = {Night Watch Mission Description Document}, publisher = {GFZ German Research Centre for Geosciences}, address = {Potsdam}, doi = {10.48440/gfz.b103-24052}, pages = {1 -- 156}, year = {2024}, abstract = {This is the Mission Description Document (MDD) for a future Earth observation satellite mission addressing visible band observations of nighttime lights. The mission driving science applications are for the remote sensing of electricity, energy, and ecological impacts via the observation of artificial light. The MDD covers the mission requirements justification from the high-level scientific objectives and societal benefits to measurement requirements at product level 1b, i.e. radiances at the top of the atmosphere. In providing justification for the individual requirements and their traceability to scientific objectives and societal challenges, we address Scientific Readiness Levels 1 to 3. The MDD is the outcome of the European Space Agency New Earth Observation Mission Ideas project "Night Watch". The Task Reports (TR) from the project are appended to the MDD, and are authored by the same group as the MDD itself.}, language = {en} } @article{KloppTrittelHarthetal.2022, author = {Klopp, Christoph and Trittel, Torsten and Harth, Kirsten and Stannarius, Ralf}, title = {Smectic free-standing films under fast lateral compression}, series = {Soft Matter}, journal = {Soft Matter}, publisher = {Royal Society of Chemistry}, issn = {1744-683X, 1744-6848}, doi = {10.1039/D1SM01207J}, pages = {146 -- 155}, year = {2022}, abstract = {Smectic films in a collapsing catenoid develop spontaneous wrinkling patterns like solid sheets. Smectic freely-suspended films can wrinkle like solid sheets. This has been demonstrated earlier with shape-fluctuating smectic bubbles. Here, we exploit the collapse of smectic catenoid films with a central equatorial film to expose the latter to rapid lateral compression. Wrinkle formation is observed in the planar film and the thickness dependence of the undulation wavelength is measured. In addition to the central film, its border undergoes an undulation instability as well.}, language = {en} } @book{Franz2019, author = {Franz, Robert U.}, title = {PreLytica - Prescriptive Analytics}, editor = {Franz, Robert U.}, edition = {1}, publisher = {Shaker Verlag}, address = {Aachen}, isbn = {978-3-8440-6446-9}, doi = {10.25933/opus4-2202}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-22029}, publisher = {Technische Hochschule Brandenburg}, pages = {262}, year = {2019}, abstract = {Dieses Buch ist Teil der Projektdokumentation des Forschungsvorhabens PreLytica der Technischen Hochschule Brandenburg. Das Projekt soll die systematische Erfassung, qualit{\"a}tsgesicherte Integration und entscheidungsrelevante Auswertung von Massendaten erm{\"o}glichen. Mit Hilfe pr{\"a}skriptiver Analytik k{\"o}nnen große, teilweise unstrukturierte Datenmengen zusammengefasst,analysiert und f{\"u}r konkrete Entscheidungen nutzbar gemacht werden. Mittels vorhandener Daten - selbst erfasste Daten genau so wie offen im Internet zug{\"a}ngliche Daten - kann durch Kombination unterschiedlicher Datenquellen neues Wissen generiert werden. Das Forschungsprojekt besch{\"a}ftigt sich mit der Entwicklung zweier prototypischer Anwendungen aus unterschiedlichen Einsatzbereichen. Das Teilprojekt Sport Performance Insight (SPI) mit dem Gesundheitssektor und das Teilprojekt Solar Potential Analytics (SPA) mit dem Energiesek tor. Band 1 der Projektdokumentation besch{\"a}ftigt sich dabei mit Grundlagen zu den beiden Szenarios und dem Aufbau der Prototypen. Es wird die grundlegende Architektur der verwendeten Anwendungen beschrieben. Weiterhin wird die Projektorganisation und Integration in den Forschungs- und Lehrbetrieb am Fachbereich Wirtschaft der Technischen Hochschule Brandenburg beschrieben.}, subject = {Klein- und Mittelbetrieb}, language = {de} } @article{Guterding2023, author = {Guterding, Daniel}, title = {Sparse Modeling Approach to the Arbitrage-Free Interpolation of Plain-Vanilla Option Prices and Implied Volatilities}, series = {Risks}, journal = {Risks}, number = {11 (5)}, publisher = {MDPI AG}, doi = {https://doi.org/10.3390/risks11050083}, pages = {24}, year = {2023}, abstract = {We present a method for the arbitrage-free interpolation of plain-vanilla option prices and implied volatilities, which is based on a system of integral equations that relates terminal density and option prices. Using a discretization of the terminal density, we write these integral equations as a system of linear equations. We show that the kernel matrix of this system is, in general, ill-conditioned, so that it cannot be solved for the discretized density using a naive approach. Instead, we construct a sparse model for the kernel matrix using singular value decomposition (SVD), which allows us not only to systematically improve the condition number of the kernel matrix, but also determines the computational effort and accuracy of our method. In order to allow for the treatment of realistic inputs that may contain arbitrage, we reformulate the system of linear equations as an optimization problem, in which the SVD-transformed density minimizes the error between the input prices and the arbitrage-free prices generated by our method. To further stabilize the method in the presence of noisy input prices or arbitrage, we apply an 𝐿1-regularization to the SVD-transformed density. Our approach, which is inspired by recent progress in theoretical physics, offers a flexible and efficient framework for the arbitrage-free interpolation of plain-vanilla option prices and implied volatilities, without the need to explicitly specify a stochastic process, expansion basis functions or any other kind of model. We demonstrate the capabilities of our method in a number of artificial and realistic test cases.}, language = {en} } @article{XuShimizuGuterdingetal.2023, author = {Xu, Han-Xiang and Shimizu, Makoto and Guterding, Daniel and Otsuki, Junya and Jeschke, Harald O.}, title = {Pressure evolution of electronic structure and magnetism in the layered van der Waals ferromagnet CrGeTe3}, series = {Physical Review B}, journal = {Physical Review B}, number = {Vol. 108}, publisher = {American Physical Society}, doi = {https://doi.org/10.1103/PhysRevB.108.125142}, pages = {15}, year = {2023}, abstract = {Layered van der Waals ferromagnets, which preserve their magnetic properties down to exfoliated monolayers, are fueling an abundance of fundamental research and nanoscale device demonstration. CrGeTe3 is a prime example of this class of materials. Its temperature-pressure phase diagram features an insulator-to-metal transition and a significant increase in ferromagnetic Curie-Weiss temperatures upon entering the metallic state. We use density functional theory to understand the magnetic exchange interactions in CrGeTe3 at ambient and elevated pressures. We calculate Heisenberg exchange couplings, which provide the correct ferromagnetic ground state and explain the experimentally observed pressure dependence of magnetism in CrGeTe3. Furthermore, we combine density functional theory with dynamical mean-field theory to investigate the effects of electronic correlations and the nature of the high-pressure metallic state in CrGeTe3.}, language = {en} } @misc{DasChaurasiaMandaletal.2023, author = {Das, Atanu and Chaurasia, Prashtan Kumar and Mandal, Gopi K. and Goecke, Sven-Frithjof and De, Amitava}, title = {Sample calculations to estimate joint distortion based on the published article "Analytical Estimation of Thermomechanical Distortion and Interface Layer Thickness for Gas Metal Arc Lap Joining of Dissimilar Sheets"}, year = {2023}, abstract = {A sample set of calculations is presented in this supplemental document to analytically estimate joint distortion for gas metal arc lap joining of aluminum and steel thin sheets following the published article "Analytical Estimation of Thermomechanical Distortion and Interface Layer Thickness for Gas Metal Arc Lap Joining of Dissimilar Sheets"}, language = {en} } @article{DasChaurasiaMandaletal.2023, author = {Das, Atanu and Chaurasia, Prashtan Kumar and Mandal, Gopi K. and Goecke, Sven-Frithjof and De, Amitava}, title = {Analytical estimation of thermomechanical distortion and interface layer thickness for gas metal arc lap joining of dissimilar sheets}, series = {Welding in the World}, journal = {Welding in the World}, number = {76/2023}, publisher = {Springer Link}, issn = {432288}, doi = {10.1007/s40194-01426-x}, pages = {33 -- 49}, year = {2023}, language = {en} } @article{DasGoeckeDe2021, author = {Das, Atanu and Goecke, Sven-Frithjof and De, Amitava}, title = {Joining of aluminium alloy and galvanized steel sheets multimaterial assembly using a gas metal arc based process}, series = {Tecnologia em Matalurgia, Materiais e Minera{\c{c}}{\~a}o}, journal = {Tecnologia em Matalurgia, Materiais e Minera{\c{c}}{\~a}o}, publisher = {ABM - Associa{\c{c}}{\~a}o Brasileira de Metalurgia, Materiais e Minera{\c{c}}{\~a}o}, issn = {2176-1515 (PRINT) 2176-1523 (ONLINE)}, doi = {10.4322/2176-1523.20212464}, year = {2021}, language = {en} } @article{ChaurasiaGoeckeDe2022, author = {Chaurasia, Prashtan Kumar and Goecke, Sven-Frithjof and De, Amitava}, title = {Real-time monitoring of temperature field, metal transfer and cooling rate during gas metal arc-directed energy deposition}, series = {Science and Technology of Welding and Joining}, journal = {Science and Technology of Welding and Joining}, number = {27}, publisher = {Taylor \& Francis}, issn = {13621718}, doi = {10.1080/13621718.2022.2080447}, pages = {512 -- 521}, year = {2022}, language = {en} } @article{ChaurasiaGoeckeDe2023, author = {Chaurasia, Prashtan Kumar and Goecke, Sven-Frithjof and De, Amitava}, title = {Monitoring melt pool asymmetry in gas metal arc-directed energy deposition}, series = {Science and Technology of Welding and Joining}, journal = {Science and Technology of Welding and Joining}, number = {Augabe 5/ Band 28}, publisher = {Taylor and Fracis}, issn = {1362-1718 (PRINT)}, doi = {10.1080/13621718.2023.2168933}, pages = {424 -- 432}, year = {2023}, language = {en} } @article{GoeckeMakwanaShomeetal.2019, author = {Goecke, Sven-Frithjof and Makwana, Pinaac and Shome, Mahadev and De, Amitava}, title = {Probing joint strength and distortion in gas metal arc lap joining of aluminum and steel sheets}, series = {Welding in the World}, volume = {63}, journal = {Welding in the World}, number = {2}, publisher = {Springer}, doi = {10.1007/s40194-018-0653-z}, pages = {229 -- 236}, year = {2019}, language = {en} } @article{FranzKhatami2020, author = {Franz, Robert U. and Khatami, Pouyan}, title = {SAP-Ausbildung - Digitalisierung und Pandemie als Herausforderung}, series = {ERP Management}, journal = {ERP Management}, number = {16/2020}, publisher = {GITO mbH Verlag}, issn = {1860-6725}, doi = {10.30844/ERP_20-4_53-55}, pages = {53 -- 55}, year = {2020}, abstract = {Unternehmen und Unternehmens-IT stehen im Zeitalter der Digitalisierung vor großen Umbr{\"u}chen. Gesch{\"a}ftsprozesse und die eingesetzten IT-Systemlandschaften ver{\"a}ndern sich im schnellen Takt, teilweise werden erprobte Gesch{\"a}ftsmodelle disruptiv durch v{\"o}llig neue Technologien erg{\"a}nzt oder gar ersetzt. Dieses schnelllebige Umfeld erfordert eine intensive und qualitativ hochwertige Ausbildung der Mitarbeiter. Pr{\"a}senzschulungen sind in Zeiten der Corona-Pandemie aber schwer zu realisieren. Wie eine praxisnahe und Fallstudien-basierte Ausbildung im ERP-Kontext trotzdem m{\"o}glich ist, zeigt das E-Learning-basierte Programm erp4students der Technischen Hochschule Brandenburg am Beispiel von 13 Modulen im Umfeld neuester SAP-Technologien.}, language = {de} } @inproceedings{GoeckeSeefeldTyrallaetal.2019, author = {Goecke, Sven-Frithjof and Seefeld, T. and Tyralla, Dieter and Krug, A.}, title = {Monitoring and Control of the Heat Input in MAG-Laser-Hybrid Welding of High Strength Steel in Telescopic Crane Booms}, series = {Konferenz: IEEE International Conference on Automation Science and Engineering (CASE), 2019/ Titel: 2019 IEEE 15th International Conference on Automation Science and Engineering (CASE): August 22-26, 2019, Vancouver, BC, Canada}, booktitle = {Konferenz: IEEE International Conference on Automation Science and Engineering (CASE), 2019/ Titel: 2019 IEEE 15th International Conference on Automation Science and Engineering (CASE): August 22-26, 2019, Vancouver, BC, Canada}, publisher = {IEEE}, address = {Piscataway, New Jersey}, isbn = {978-1-72810-355-6}, doi = {10.1109/COASE.2019.8843219}, year = {2019}, language = {en} } @incollection{ScheegScheegThimm2019, author = {Scheeg, Jochen and Scheeg, Michaela and Thimm, Tobias}, title = {Die Digitalisierung nutzerzentriert gestalten: Das digitale Kontrollzentrum f{\"u}r die Warenannahme}, series = {Arbeit 4.0 im Mittelstand}, booktitle = {Arbeit 4.0 im Mittelstand}, editor = {Bosse, Christian K.}, publisher = {Springer Gabler}, address = {Berlin}, isbn = {978-3-662-59473-5 (Print)}, doi = {10.1007/978-3-662-59474-2_14}, publisher = {Technische Hochschule Brandenburg}, pages = {239 -- 251}, year = {2019}, subject = {Arbeitswelt}, language = {de} } @article{MakwanaGoeckeDe2019, author = {Makwana, Pinaac and Goecke, Sven-Frithjof and De, Amitava}, title = {Real-time heat input monitoring towards robust GMA brazing}, series = {Science and Technology of Welding \& Joining}, volume = {24}, journal = {Science and Technology of Welding \& Joining}, number = {1}, publisher = {Taylor \& Francis}, doi = {10.1080/13621718.2018.1470290}, pages = {1 -- 11}, year = {2019}, language = {en} } @article{ScheegScheeg2019, author = {Scheeg, Jochen and Scheeg, Manuela}, title = {Digitale L{\"o}sungen passend f{\"u}r den Nutzer gestalten}, series = {Wissenschaft trifft Praxis : Usability betrieblicher IT-Anwendungen}, journal = {Wissenschaft trifft Praxis : Usability betrieblicher IT-Anwendungen}, number = {11.2019}, publisher = {Begleitforschung Mittelstand-Digital}, issn = {2198-8544}, pages = {32 -- 38}, year = {2019}, language = {de} } @inproceedings{BollowFroschGrunzetal.2024, author = {Bollow, Maximilian and Frosch, Katharina and Grunz, Angelina and H{\"a}dicke, Svenja and Judge, Rabina and Levina, Olga}, title = {Using Advanced Learning Technologies to Boost Sustainability Education: The Role of AI-based Chatbots}, series = {EDEN 2024 Annual Conference, University of Graz, Graz, Austria, 2024}, booktitle = {EDEN 2024 Annual Conference, University of Graz, Graz, Austria, 2024}, pages = {92 -- 93}, year = {2024}, abstract = {In the face of the 2030 Agenda of the United Nations, the everchanging knowledge base of sustainability and therelated learning become vital. This applies especially to the field of sustainable digitalization. The literature providesgaps in the combination of sustainable digitalization with learning, due to the rapid developments and innovationsin this field.AI-based Chatbots could be a solution to rapidly build knowledge in this fast-evolving field, as they are able to drawupon a large body of recent knowledge and allow personalized, individual learning. They are created to understandquestions and respond to users via text, voice, or avatar in an interactive manner to facilitate learning (AI-Abdullatif,2023). Thus, AI-based Chatbots could enhance student-centered e-learning, which has shown to be a valuable toolfor sustainability literacy (Diamond \& Irwin, 2013). Nonetheless, existing research does not yet provide sufficientevidence on what learning outcomes (e.g., knowledge acquisition) can be achieved with this AI-based approach tolearning. Therefore, it is crucial for us to determine whether and how they can be effectively utilized for this purpose.In this study, we examine the impact of AI-based Chatbots on learning outcomes in the context of sustainabledigitalization, in comparison to conventional digital learning methods. We conduct a field experiment with a pre-and post-test assessing the respective level of knowledge and sustainability-related competencies amongparticipants. The participants of the study (N=269) engage with different types of supported learning activitiesrelated to sustainable development. Participants are randomly assigned to one of four advanced learningtechnologies: a) AI-assisted personal tutoring (Chatbot), b) non-AI-based conversational learning and c) interactivevideo with embedded activities. Variations in learning outcomes depending on design characteristics of the learningactivity will be measured using the Self-Perceived Action Competence for Sustainability Questionnaire (SPACS-Q)(Olsson et al., 2020) as well as as well as a set of questions to assess knowledge retention.Results indicate that AI-based chatbots may be a viable method to enhance knowledge about practices in sustainabledigitalization. However, sustainability action competencies, such as confidence in one's own influence on shaping amore sustainable future and the willingness to undertake concrete actions, which may require higher-order learningprocesses, are not positively affected by short learning activities with our AI-based chatbot. We found evidence thatnon-AI-based learning activities yield similar increases in building knowledge on sustainable digitalization but alsosignificantly enhance sustainability action competencies related to potential behavioral changes.What does learner-centered pedagogy look like in reimagining the digital classroom of the future?93Assuming that our results are generalizable to other learning topics, the evidence found in this study suggests thatAI-based chatbots can contribute to addressing our most significant transformational challenges, all characterizedby a rapidly evolving knowledge base. Further research is particularly needed with respect to the preferable designcharacteristics of digital learning activities (both AI-based and non-AI-based) to achieve optimal outcomes in buildingsustainability competencies.}, language = {en} } @article{KuznetsovFroripSuenteretal.2023, author = {Kuznetsov, Arthur and Frorip, Aleksandr and S{\"u}nter, Alar and Kasvand, Nensi and Korsakov, Vadim and Konoplev, Georgii and Stepanova, Oksana and Rusalepp, Linda and Anton, Dea and P{\"u}ssa, T{\~o}nu and Roasto, Mati and Abramova, Liubov and Kozin, Andrey and Toom, Lauri and Hirsch, S{\"o}ren and Mukhin, Nikolay}, title = {Fast Protein and Metabolites (Nucleotides and Nucleosides) Liquid Chromatography Technique and Chemical Sensor for the Assessment of Fish and Meat Freshness}, series = {Chemosensors}, journal = {Chemosensors}, number = {1/2023 / Band 11}, editor = {mdpi,}, publisher = {MDPI}, issn = {2227-9040}, doi = {10.3390/chemosensors11010069}, pages = {69}, year = {2023}, abstract = {Fast protein and metabolite liquid chromatography (FPLMC) was introduced years ago to enable the easy separation of high-molecular compounds such as proteins from small molecules and the identification of the low-molecular substances. In this paper, the method is applied for the rapid evaluation of freshness and monitoring the aging of animal meat and fish. A novel chromatographic sensor was developed with a deep UV LED-based photometric detection unit (255-265 nm), an original flow cuvette and registration scheme; the processing of a chromatogram with the sensor takes approximately 15 min. Strict isochronism between the elution of ATP metabolites, mainly hypoxanthine (Hx) and inosine monophosphate (IMP), and the time of maturation of meat or fish, was discovered. A new freshness index H* = [Hx]/[IMP] was introduced, which is proportional to the instrumental delay time in the FPMLC chromatograms: the H* index < 0.5 indicates the presence of inosine monophosphate (IMP) and the high quality of the meat or fish. Reasonably strong correlations were revealed between data obtained by FPMLC and total volatile basic nitrogen TVB-N (for fish) or volatile fatty acids VFA (for meat) content. Moreover, putative nucleotide salvage and an increase in the concentration of IMP were observed in fish after heat treatment using the FPMLC sensor and NMR technique.}, language = {en} } @article{KuznetsovFroripSuenteretal.2022, author = {Kuznetsov, Artur and Frorip, Aleksandr and S{\"u}nter, Alar and Korsakov, Vadim and Konoplev, Georgii and Stepanova, Oksana and Roschina, Natalia and Ovsyannikov, Nikolay and Lialin, Daniil and Gerasimchuk, Roman and Dmitriev, Alexander and Mukhin, Nikolay and Hirsch, S{\"o}ren}, title = {Optical Chemical Sensor Based on Fast-Protein Liquid Chromatography for Regular Peritoneal Protein Loss Assessment in End-Stage Renal Disease Patients on Continuous Ambulatory Peritoneal Dialysis}, series = {Chemosensors}, volume = {10}, journal = {Chemosensors}, number = {6}, publisher = {MDPI}, doi = {10.3390/chemosensors10060232}, year = {2022}, language = {en} } @article{KonoplevAgafonovaBakhchovaetal.2022, author = {Konoplev, Georgii and Agafonova, Darina and Bakhchova, Liubov and Mukhin, Nikolay and Kurachkina, Marharyta and Schmidt, Marc-Peter and Verlov, Nikolay and Sidorov, Alexander and Oseev, Aleksandr and Stepanova, Oksana and Kozyrev, Andrey and Dmitriev, Alexander and Hirsch, S{\"o}ren}, title = {Label-Free Physical Techniques and Methodologies for Proteins Detection in Microfluidic Biosensor Structures}, series = {Biomedicines}, volume = {10}, journal = {Biomedicines}, number = {2}, publisher = {MDPI}, issn = {2227-9059}, doi = {10.3390/biomedicines10020207}, pages = {207}, year = {2022}, language = {en} } @article{MukhinSokolovaChigirevetal.2020, author = {Mukhin, Nikolay and Sokolova, Irina and Chigirev, Dmitry and Rudaja, Lyudmila and Lebedeva, Galina and Kastro, Rene and Bol'shakov, Maxim and Schmidt, Marc-Peter and Hirsch, S{\"o}ren}, title = {Composite Ferroelectric Coatings Based on a Heat-Resistant Polybenzoxazole Polymer Matrix}, series = {Coatings}, volume = {10}, journal = {Coatings}, number = {3}, publisher = {Vincentz}, doi = {10.3390/coatings10030286}, pages = {286}, year = {2020}, language = {en} } @book{Franz2019, author = {Franz, Robert U.}, title = {PreLytica - Analysen und Ergebnisse}, number = {2}, edition = {1.}, publisher = {Shaker Verlag}, address = {Aachen}, isbn = {978-3-8440-7067-5}, pages = {286}, year = {2019}, language = {de} } @inproceedings{FranzKhatami2019, author = {Franz, Robert U. and Khatami, Taymaz}, title = {erp4students von SAP ERP zu SAP S/4HANA}, series = {Proceedings SAP Acadmic User Group Meeting 2019}, booktitle = {Proceedings SAP Acadmic User Group Meeting 2019}, publisher = {TU Wien}, address = {Wien}, isbn = {978-3-200-06598-7}, pages = {5}, year = {2019}, language = {de} } @inproceedings{FroschLindauerWinkel2024, author = {Frosch, Katharina and Lindauer, Friederike and Winkel, Carmen}, title = {Utilizing Chatbots for Automating Examinations in Higher Education: Perceived Fairness, Trust and Learning Outcomes}, series = {EDEN 2024 Annual Conference, University of Graz, Graz, Austria, 2024}, booktitle = {EDEN 2024 Annual Conference, University of Graz, Graz, Austria, 2024}, pages = {21 -- 22}, year = {2024}, abstract = {Large Language Models (LLM) are increasingly used to support educational assessment (Gonz{\´a}lez-Calatayud et al.,2021), offering a promising approach to addressing challenges associated with scalability, consistency, andpersonalized feedback that manual assessment implies (Fagbohun et al., 2024).Pre-configured interfaces for building custom chatbots based on common AI models provide a low-level approachfor educators to design their own AI-based examination tools that ask learners questions and provide feedback onthe answers. An example of a prototypical application - albeit based on a self-programmed interface - is Nitze's(2024) StudyBuddy, which simulates oral exams. Yet, the extent to which these AI-based exam assistants canautonomously conduct complete exam assessments—creating questions and evaluating and grading responseswithout manual oversight—is still largely unexplored. Despite the clear advantages, issues related to the quality ofthe generated content, the precision of assessments, ethical implications, and acceptance among learners persist assignificant concerns.This paper is a proof-of-concept study combined with a field experiment for an AI-based exam assistant based onthe StudyBuddy suggested by Nitze (2024). The exam assistant provides students with a set of quiz questions andcase studies based on an 80-page reader on topics in organizational behavior, offering personalized feedback andquestion-by-question scoring ranging from 0 to 100\%, along with an overall grade and personalized feedback. Toevaluate learning behavior and outcome (in the practice phase), perceived fairness (in the exam phase) and overalllearner acceptance, we run a field experiment with N=35 students enrolled in a business management program at atechnical university in Germany. They take part in a quiz assignment provided and graded by the exam assistant andsubsequently answer a survey with questions based on the Perceived Fairness scale (Sonnleitner \& Kovacs, 2020)and the Trust in Automated Systems Test (Wojton et al., 2020). Additionally, the learning outcomes are assessed ina retrospective pre-post design according to Drennan and Hyde (2008). Results will be available by the End of April2024.Insights gained from this study will shed light on the question whether custom chatbots can be effectively used forscalable, efficient assessment processes in higher education. As the ready-made interfaces already available requireminimal prerequisites and technical skills, they present an accessible opportunity for instructors to develop theirown AI-based examination tools, and to ease manual corrections, to guarantee consistent grading and to providestudents with individualized, constructive feedback on their solutions even in large courses where personalizedfeedback would not be possible when manual grading is used.The results of this study will shed light on whether customised chatbots can be effectively used for scalable, efficientassessment processes in higher education. The readily available interfaces, requiring minimal prerequisites andHow do we promote fairness in digital learning futures?22technical skills, enable educators to develop their own AI-based assessment tools. This would open opportunitiesfor educators to build their own AI-based assessment tools and facilitate manual corrections, ensure consistentgrading and provide students with individualised, constructive feedback, even in large courses where personalisedfeedback would not be possible with manual grading.}, language = {en} } @unpublished{WendzelCaviglioneMazurczyketal.2023, author = {Wendzel, Steffen and Caviglione, Luca and Mazurczyk, Wojciech and Mileva, Aleksandra and Dittmann, Jana and Kr{\"a}tzer, Christian and Lamsh{\"o}ft, Kevin and Vielhauer, Claus and Hartmann, Laura and Keller, J{\"o}rg and Neubert, Tom and Zillien, Sebastian}, title = {A Generic Taxonomy for Steganography Methods}, doi = {10.36227/techrxiv.20215373.v1}, year = {2023}, abstract = {A unified understanding of terms and their applicability is essential for every scientific discipline: steganography is no exception. Being divided into several domains (for instance, text steganography, digital media steganography, and network steganography), it is crucial to provide a unified terminology as well as a taxonomy that is not limited to some specific applications or areas. A prime attempt towards a unified understanding of terms was conducted in 2015 with the introduction of a pattern-based taxonomy for network steganography. Six years later, in 2021, the first work towards a pattern-based taxonomy for steganography was proposed. However, this initial attempt still faced several shortcomings, e.g., the lack of patterns for several steganography domains (the work mainly focused on network steganography and covert channels), various terminology issues, and the need of providing a tutorial on how the taxonomy can be used during engineering and scientific tasks, including the paper-writing process.

As the consortium who published this initial 2021-study on steganography patterns, in this paper we present the first comprehensive pattern-based taxonomy tailored to fit all known domains of steganography, including smaller and emerging areas, such as filesystem steganography and cyber-physical systems steganography. Besides, to make our contribution more effective and promote the use of the taxonomy to advance research on steganography, we also provide a thorough tutorial on its utilization.

Our pattern collection is available at https://patterns.ztt.hs-worms.de.

}, language = {en} } @unpublished{Frosch2019, author = {Frosch, Katharina}, title = {Open Design of HRM Instruments: new perspectives on people management in SMEs}, pages = {1 -- 35}, year = {2019}, abstract = {When it comes to human resource management (HRM), small and medium-sized enterprises (SMEs) primarily rely on informal approaches. Thereby, HR practitioners often listen to their guts feeling instead of using more systematic HR practices that are, as research evidence shows, more effective for attracting, motivating and retaining talented staff. This paper elaborates on the question how SMEs may profit from the design and implementation of evidence-based, systematic HRM instruments. The analysis focuses on the antecedents of the so called science-practitioner gap in HRM and why it is even more pronounced in SMEs as compared to larger companies. As a conclusion, we find that SMEs need to design HRM instruments that are systematic and evidence-based in their approach, but can be used by HR practitioners on an intuitive basis without ex ante training or cumbersome formal procedures. However, designing HRM instruments based on a so-called "walk-up-and-use" approach means beating new paths. Given the scarce resources for people management in SMEs, such innovative HRM instruments cannot be developed by a single SME alone. Therefore, the paradigm of open cooperation as it has been successfully applied in open source software (OSS) development is evaluated , in particular whether it can be transferred on the design of HRM instruments that take into account the specific needs of SMEs. First of all, we conceptualize a general framework how HR practitioners from SMEs and HR experts from business and academia can jointly develop Open HRM instruments. Then we discuss the social side of Open HRM, in particular why someone should contribute to Open HRM without receiving immediate profits, how to ensure the quality of openly developed HRM instruments and other gov-ernance issues. As a conclusion, we find that-despite a number of technical and social challenges that have to be overcome-Open HRM has a great potential in order to open up evidence-based HRM for SMEs.}, language = {de} } @incollection{LevinaMattern2023, author = {Levina, Olga and Mattern, Saskia}, title = {Ethical and Legal Analysis of Machine Learning Based Systems: A Scenario Analysis of a Food Recommender System}, series = {Recommender Systems: Legal and Ethical Issues}, booktitle = {Recommender Systems: Legal and Ethical Issues}, isbn = {978-3-031-34806-8}, doi = {10.1007/978-3-031-34804-4_9}, pages = {165 -- 185}, year = {2023}, abstract = {Laws are the reflection of the ethical and moral principles of the society. While the use of technology influences users' behavior in a pace that is affected by the technology introduction to the market, legal activities can be driven by the society as the results of such interactions. This scenario analysis- based research focuses on a classic but fictional food recommender system and the ethical issues that might occur from its usage. The recommender system is taken here as an example of machine learning-based systems (MLS) that can often be found in the individual, business and administrative applications. The research compares the existing legal solutions, with the focus on the GDPR legislation, and the discovered ethical issues. The ethical analysis is led along the ALTAI principles suggested by the European Commission, the common good approach as well as the general principles constituted in human rights. While the GDPR-based analysis showed that this data- and privacy-based legislation addressed most of the identified ethical issues, questions related to the common good approach in the context of environment and mobility that arise due to the wide spectrum of the MLS usage require further legal discussion. The application of the two approaches shows that conducting the ethical and legal analysis is beneficial for both the designers of such MLS as well as the legal actors. The findings can enhance the design and functions of a user-facing MLS as well as influence or validate legal activities.}, language = {en} } @inproceedings{OrlowskiKnauffMarquardt2025, author = {Orlowski, Maximilian and Knauff, Emilia and Marquardt, Florian}, title = {Towards Personal Assistants for Energy Processes Based on Locally Deployed LLMs}, series = {Proceedings of the 17th International Conference on Agents and Artificial Intelligence (ICAART 2025) , 2025, Porto, Portugal}, booktitle = {Proceedings of the 17th International Conference on Agents and Artificial Intelligence (ICAART 2025) , 2025, Porto, Portugal}, publisher = {SCITEPRESS}, doi = {10.5220/0013175600003890}, pages = {695 -- 706}, year = {2025}, abstract = {This paper presents a coaching assistant for network operator processes based on a Retrieval-Augmented Gen- eration (RAG) system leveraging open-source Large Language Models (LLMs) as well as Embedding Models. The system addresses challenges in employee onboarding and training, particularly in the context of increased customer contact due to more complex and extensive processes. Our approach incorporates domain-specific knowledge bases to generate precise, context-aware recommendations while mitigating LLM hallucination. We introduce our systems architecture to run all components on-premise in an our own datacenter, ensuring data security and process knowledge control. We also describe requirements for underlying knowledge doc- uments and their impact on assistant answer quality. Our system aims to improve onboarding accuracy and speed while reducing senior employee workload. The results of our study show that realizing a coaching assistant for German network operators is reasonable, when addressing performance, correctness, integration and locality. However current results regarding accu- racy do not yet meet the requirements for productive use.}, language = {en} } @inproceedings{Levina2023, author = {Levina, Olga}, title = {Operationalizing Ethics for Information Systems Design - A Tool for Ethical Software}, series = {Konferenz: Twenty-ninth Americas Conference on Information Systems (AMCIS), Panama, 2023}, booktitle = {Konferenz: Twenty-ninth Americas Conference on Information Systems (AMCIS), Panama, 2023}, pages = {4}, year = {2023}, abstract = {Propagation of information technology in the increasingly diverse domains, raises question concerning moral implications. While the number of ethical principles in the IT design is growing, they do not necessarily apply to specific products, which means developers and e.g. purchasing agent need to contextualize them for each specific IT product. This paper describes an actionable artifact that allows assessment of ethical non-functional requirements of an information system through operationalization of ethical values, Ethical Software Assessment Tool (ESAT). It is based on a survey of values that are currently considered in research and practice as well as in legal initiatives in IT context. The ethical approach and principles operationalized in ESAT are presented and discussed.}, language = {en} } @article{LamshoeftNeubertHielscheretal.2022, author = {Lamsh{\"o}ft, Kevin and Neubert, Tom and Hielscher, Jonas and Vielhauer, Claus}, title = {Knock, knock, log: Threat analysis, detection \& mitigation of covert channels in syslog using port scans as cover}, series = {Forensic Science International: Digital Investigation}, volume = {40}, journal = {Forensic Science International: Digital Investigation}, publisher = {Elsevier}, issn = {2666-2817}, doi = {10.1016/j.fsidi.2022.301335}, year = {2022}, language = {en} } @inproceedings{Levina2022, author = {Levina, Olga}, title = {Transparency as a Potential Factor for Implementation of Machine Learning-based Systems}, series = {AMCIS 2022 Proceedings}, booktitle = {AMCIS 2022 Proceedings}, publisher = {AIS Electronic Library (AISeL)}, year = {2022}, language = {en} } @inproceedings{LamshoeftNeubertKraetzeretal.2021, author = {Lamsh{\"o}ft, Kevin and Neubert, Tom and Kr{\"a}tzer, Christian and Vielhauer, Claus and Dittmann, Jana}, title = {Information Hiding in Cyber Physical Systems: Challenges for Embedding, Retrieval and Detection using Sensor Data of the SWAT Dataset}, series = {IH\&MMSec '21: Proceedings of the ACM Workshop on Information Hiding and Multimedia Security; Virtual Event Belgium, June 22 - 25, 2021}, booktitle = {IH\&MMSec '21: Proceedings of the ACM Workshop on Information Hiding and Multimedia Security; Virtual Event Belgium, June 22 - 25, 2021}, publisher = {ACM}, address = {New York}, isbn = {978-1-4503-8295-3}, doi = {10.1145/3437880.3460413}, pages = {113 -- 124}, year = {2021}, language = {en} } @misc{Levina2021, author = {Levina, Olga}, title = {Maschinelles Lernen: Vertrauensw{\"u}rdigkeit und Verantwortung der Nutzenden}, year = {2021}, language = {de} } @article{Levina2021, author = {Levina, Olga}, title = {Von Ethik zu Recht : Der AI Act und seine Bedeutung f{\"u}r die Gestaltung von algorithmischen Systemen}, series = {Informatik aktuell}, journal = {Informatik aktuell}, publisher = {Alkmene Verlag}, issn = {2511-7564}, year = {2021}, language = {de} } @incollection{Levina2021, author = {Levina, Olga}, title = {Digitale Vernetzung in der E-Mobilit{\"a}t}, series = {Mobility2Grid - Sektoren{\"u}bergreifende Energie- und Verkehrswende}, booktitle = {Mobility2Grid - Sektoren{\"u}bergreifende Energie- und Verkehrswende}, publisher = {Springer Vieweg}, address = {Berlin, Heidelberg}, isbn = {978-3-662-62628-3}, doi = {10.1007/978-3-662-62629-0_5}, pages = {145 -- 179}, year = {2021}, language = {de} } @article{RedkaMukhinGrishkanichetal.2019, author = {Redka, D. and Mukhin, N. and Grishkanich, A. and Terukov, E. and Hirsch, S{\"o}ren and Ignateva, L.}, title = {NdYAG surface modification of ZnO for solar cells}, series = {Journal of Physics: Conference Series}, volume = {1410}, journal = {Journal of Physics: Conference Series}, publisher = {IOP Publishing}, doi = {10.1088/1742-6596/1410/1/012106}, pages = {012106}, year = {2019}, language = {en} } @inproceedings{WendzelCaviglioneMazurczyketal.2021, author = {Wendzel, Steffen and Caviglione, Luca and Mazurczyk, Wojciech and Mileva, Aleksandra and Dittmann, Jana and Kr{\"a}tzer, Christian and Lamsh{\"o}ft, Kevin and Vielhauer, Claus and Hartmann, Laura and Keller, J{\"o}rg and Neubert, Tom}, title = {A Revised Taxonomy of Steganography Embedding Patterns}, series = {Konferenz: ARES 2021: The 16th International Conference on Availability, Reliability and Security, Vienna Austria, 2021/ Konferenzband: Proc. of the 16th International Conference on Availability, Reliability and Security (ARES'21), August 17--20, 2021, Vienna, Austria}, booktitle = {Konferenz: ARES 2021: The 16th International Conference on Availability, Reliability and Security, Vienna Austria, 2021/ Konferenzband: Proc. of the 16th International Conference on Availability, Reliability and Security (ARES'21), August 17--20, 2021, Vienna, Austria}, publisher = {ACM}, address = {Vienna Austria}, isbn = {978-1-4503-9051-4}, doi = {10.1145/3465481.3470069}, pages = {1 -- 12}, year = {2021}, abstract = {Steganography embraces several hiding techniques which spawn across multiple domains. However, the related terminology is not unified among the different domains, such as digital media steganography, text steganography, cyber-physical systems steganography, network steganography (network covert channels), local covert channels, and out-of-band covert channels. To cope with this, a prime attempt has been done in 2015, with the introduction of the so-called hiding patterns, which allow to describe hiding techniques in a more abstract manner. Despite significant enhancements, the main limitation of such a taxonomy is that it only considers the case of network steganography. Therefore, this paper reviews both the terminology and the taxonomy of hiding patterns as to make them more general. Specifically, hiding patterns are split into those that describe the embedding and the representation of hidden data within the cover object. As a first research action, we focus on embedding hiding patterns and we show how they can be applied to multiple domains of steganography instead of being limited to the network scenario. Additionally, we exemplify representation patterns using network steganography.}, language = {en} } @inproceedings{KevinHildebrandtAltschaffeletal.2022, author = {Kevin, Lamsh{\"o}ft and Hildebrandt, Mario and Altschaffel, Robert and Keil, Oliver and Hempel, Ivo and Dittmann, Jana and Neubert, Tom and Vielhauer, Claus}, title = {Resilience against and detection of information hiding in nuclear instrumentation and control systems within the scope of NSS 17-T}, series = {Kerntechnik 2022, Leipzig, 21. - 22. Juni 2022}, booktitle = {Kerntechnik 2022, Leipzig, 21. - 22. Juni 2022}, publisher = {INFORUM Verlags- und Verwaltungsgesellschaft mbH}, address = {Berlin}, pages = {6}, year = {2022}, language = {en} } @inproceedings{NeubertCaballeroMorcilloVielhauer2022, author = {Neubert, Tom and Caballero Morcillo, Antonio Jos{\´e} and Vielhauer, Claus}, title = {Improving Performance of Machine Learning based Detection of Network Steganography in Industrial Control Systems}, series = {ARES 2022: The 17th International Conference on Availability, Reliability and Security Vienna Austria August 23 - 26, 2022}, booktitle = {ARES 2022: The 17th International Conference on Availability, Reliability and Security Vienna Austria August 23 - 26, 2022}, publisher = {Association for Computing Machinery}, address = {New York, NY}, doi = {10.1145/3538969.3544427}, pages = {1 -- 8}, year = {2022}, language = {en} } @inproceedings{NeubertVielhauerKraetzer2021, author = {Neubert, Tom and Vielhauer, Claus and Kraetzer, Christian}, title = {Artificial Steganographic Network Data Generation Concept and Evaluation of Detection Approaches to secure Industrial Control Systems against Steganographic Attacks}, series = {ARES 2021: The 16th International Conference on Availability, Reliability and Security, August 2021}, booktitle = {ARES 2021: The 16th International Conference on Availability, Reliability and Security, August 2021}, doi = {10.1145/3465481.3470073}, pages = {1 -- 9}, year = {2021}, language = {en} } @book{TeuberNagelMieke2021, author = {Teuber, Stephan and Nagel, Michael and Mieke, Christian}, title = {Personal und Organisation}, publisher = {UVK Verlag}, address = {T{\"u}bingen}, isbn = {978-3-7398-3127-5 (Print)}, publisher = {Technische Hochschule Brandenburg}, pages = {137}, year = {2021}, language = {de} } @book{NagelMiekeTeuber2020, author = {Nagel, Michael and Mieke, Christian and Teuber, Stephan}, title = {Methodenhandbuch der Betriebswirtschaft}, edition = {2.}, publisher = {UVK Verlag}, address = {M{\"u}nchen}, isbn = {978-3-8252-8761-0}, doi = {10.36198/9783838587615}, pages = {523}, year = {2020}, language = {de} } @article{Mieke2019, author = {Mieke, Christian}, title = {Folgenabsch{\"a}tzung bei Innovation, Technologie und Management}, series = {Ideen- und Innovationsmanagement}, journal = {Ideen- und Innovationsmanagement}, number = {4}, publisher = {Erich Schmidt}, isbn = {978-3-503-18770-6}, doi = {10.37307/j.2198-3151.2019.04.03}, pages = {112 -- 115}, year = {2019}, abstract = {Menschen in Organisationen treffen Entscheidungen. In der Regel wird ein Ziel angestrebt und die Entscheidung soll Maßnahmen in Gang bringen, welche die Erreichung des Ziels bef{\"o}rdern. Den finalen Entscheidungen gehen Prozesse voraus, welche die Entscheidungsfindung vorbereiten. In diesem Rahmen werden etwaige Kon strukte - wie Handlungen, Technologien, Produkte, Verfahren, Steuerungssysteme - in Bezug auf ihren Beitrag zur Zielerreichung bewertet. Nun ist es nicht neu, dabei eine ganzheitliche Bewertung anzumahnen und nicht nur auf eine Wirkung zu blicken. Dennoch erh{\"a}lt man oft den Eindruck, dass im Rahmen von Entscheidungsfindungen in Politik, Gesellschaft, {\"o}ffentlichen Institutionen aber eben auch Unternehmen zu wenig auf etwaige weitere Neben- und Folgewirkungen von Entscheidungen geblickt wird. Daher wird gefragt, ob die Grundidee des Ansatzes der Technologiefolgenabsch{\"a}tzung hilfreiche Instrumente bietet, welche die Entscheidungsprozesse in den betrieblichen Feldern Innovation, Technologieentwicklung und Management anreichern k{\"o}nnen.}, language = {de} } @article{WhiskerdKoertgeJuergensetal.2020, author = {Whiskerd, Nicholas and K{\"o}rtge, Nicklas and J{\"u}rgens, Kris and Ezennaya-Gomez, Salatiel and Vielhauer, Claus and Dittmann, Jana and Hildebrandt, Mario}, title = {Keystroke biometrics in the encrypted domain: a first study on search suggestion functions of web search engines}, series = {EURASIP Journal on Information Security}, journal = {EURASIP Journal on Information Security}, number = {2020:2}, publisher = {Springer}, doi = {10.1186/s13635-020-0100-8}, year = {2020}, language = {en} } @inproceedings{HildebrandtLamshoeftDittmannetal.2020, author = {Hildebrandt, Mario and Lamsh{\"o}ft, Kevin and Dittmann, Jana and Neubert, Tom and Vielhauer, Claus}, title = {Information Hiding in Industrial Control Systems: An OPC UA based Supply Chain Attack and its Detection}, series = {Proceedings of the 2020 ACM Workshop on Information Hiding and Multimedia Security (IH\&MMSec'20), June 22-24, 2020, Denver, CO, USA}, booktitle = {Proceedings of the 2020 ACM Workshop on Information Hiding and Multimedia Security (IH\&MMSec'20), June 22-24, 2020, Denver, CO, USA}, publisher = {The Association for Computing Machinery}, address = {New York}, doi = {10.1145/3369412}, pages = {115 -- 120}, year = {2020}, language = {en} } @article{NagelSchminderMieke2023, author = {Nagel, Michael and Schminder, Christian and Mieke, Christian}, title = {Sachbezogenes Verhandeln als Methode im Zielbildungsprozess von innovationsorientierten Public Private Partnerships.}, series = {Ideen- und Innovationsmanagement}, journal = {Ideen- und Innovationsmanagement}, number = {2}, editor = {Erich Schmidt Verlag,}, publisher = {Erich Schmidt Verlag GmbH \& Co}, issn = {2198-3151}, doi = {10.37307/j.2198-3151.2022.02.07}, pages = {72 -- 77}, year = {2023}, language = {de} } @misc{WeberSteinPilgermannetal.2023, author = {Weber, Simon and Stein, Stefan and Pilgermann, Michael and Schrader, Thomas}, title = {Attack Detection for Medical Cyber- Physical Systems - The Visualization}, doi = {10.25933/opus4-2914}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-29142}, year = {2023}, abstract = {Attack Detection for Medical Cyber-Physical Systems - The Visualization}, language = {en} } @article{NeubertVielhauer2020, author = {Neubert, Tom and Vielhauer, Claus}, title = {Kill Chain Attack Modelling for Hidden Channel Attack Scenarios in Industrial Control Systems}, series = {IFAC-PapersOnLine}, journal = {IFAC-PapersOnLine}, publisher = {Elsevier}, issn = {24058963}, doi = {10.1016/j.ifacol.2020.12.246}, pages = {11074 -- 11080}, year = {2020}, language = {en} } @techreport{MaurerJohannsenPochanke2023, author = {Maurer, Robert and Johannsen, Andreas and Pochanke, Oliver}, title = {Analyse der Trends und Alternativen zur Online-Pr{\"a}senz als Kommunikationskanal von kleinen und mittleren Unternehmen durch den Einsatz von Plattformen}, series = {Schriften des Instituts f{\"u}r Betriebliche Integration und Digitalisierung (IBID)}, volume = {11}, journal = {Schriften des Instituts f{\"u}r Betriebliche Integration und Digitalisierung (IBID)}, publisher = {Technische Hochschule Brandenburg}, address = {Brandenburg an der Havel}, issn = {2198-090X}, doi = {10.25933/opus4-2885}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-28853}, pages = {VI, 25 Seiten}, year = {2023}, abstract = {Die Digitalisierung ist eine der Herausforderungen der heutigen Zeit. Einhergehend mit der Zunahme der Nutzung des Internets in vielen Lebensbereichen steigt auch die Wichtigkeit f{\"u}r Unternehmen, einen repr{\"a}sentativen Auftritt zu etablieren. F{\"u}r kleine und mittlere Unternehmen bedeutet das Betreiben und Pflegen einer Onlinepr{\"a}senz oftmals einen hohen finanziellen und zeitlichen Aufwand. Ziel des vorliegenden Arbeitspapiers ist es, kleinen und mittleren Unternehmen eine Alternative zu herk{\"o}mmlichen Content Management Systemen darzulegen und sie bei der Entscheidungsfindung zu unterst{\"u}tzen. Zur Beantwortung der Forschungsfragen wurde der methodische Ansatz einer Literatur- und Internetrecherche verwendet. Aus der Analyse konnten drei Online Business Plattformen identifiziert, sowie deren Vor- und Nachteile gegen{\"u}ber Content Management Systemen dargestellt werden. Anschließend wurden Kriterien definiert und Empfehlungen dargelegt, welche kleine und mittlere Unternehmen im Entscheidungsprozess unterst{\"u}tzen sollen. Letztlich wurden die Einrichtung sowie die wichtigsten Funktionen einer Plattform dargestellt. Die Ergebnisse zeigen, dass die Nutzung einer Onlineplattform f{\"u}r lokal begrenze Unternehmen mit geringen Anforderungen an die Funktionalit{\"a}t und hoher Kostensensibilit{\"a}t eine sinnvolle Alternative ist. Abschließend wurde anhand des realen Fallbeispiels „Google My Business" (seit 2022: „Google Business Profile") auf die Funktionen sowie Vorteile und M{\"o}glichkeiten einer solchen Plattform eingegangen.}, subject = {Online-Marketing}, language = {de} }