@misc{Ney2022, type = {Master Thesis}, author = {Ney, Audrey}, title = {E-Learning an der Technischen Hochschule Brandenburg - Bereitstellung eines hochschulweiten Weiterbildungsangebotes zu Themen der Informationskompetenz}, doi = {10.25933/opus4-2871}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-28711}, school = {Technische Hochschule Brandenburg}, pages = {164}, year = {2022}, abstract = {Die vorliegende Arbeit besch{\"a}ftigt sich mit der Frage, wie ein E-Learning-Angebot an der Technischen Hochschule Brandenburg das Interesse am Thema der Informationskompetenz steigern sowie diese Kompetenzen entsprechend vermitteln kann. Der Fokus liegt dabei auf zwei quantitativen Umfragen, der Erstellung eines Kurses in Moodle sowie eine Handlungsempfehlung, um die Digitale Lehre an der THB und der Hochschulbibliothek weiter zu etablieren.}, language = {de} } @inproceedings{OPUS4-2875, title = {22. Nachwuchswissenschaftler*innenkonferenz (NWK)}, series = {Open Conference Proceedings (OCP)}, booktitle = {Open Conference Proceedings (OCP)}, editor = {Wilms, Andreas and Hirsch, S{\"o}ren}, edition = {1}, publisher = {TIB Open Publishing}, address = {Hannover}, organization = {Technische Hochschule Brandenburg}, issn = {2749-5841}, doi = {10.52825/ocp.v2i}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-28755}, pages = {206}, year = {2022}, abstract = {Unter dem Motto "Forschen - Vernetzen - Gestalten" bietet die NWK Masterstudierenden, Promovierenden, sowie wissenschaftlichen Mitarbeiter:innen eine Plattform, ihre Projekte der angewandten Forschung und Entwicklung einem interessierten Fachpublikum zu pr{\"a}sentieren und in die Diskussion zu treten. Klimaschutz - digitale Transformation - Strukturwandel: Wir m{\"o}chten gemeinsam mit Ihnen zentrale Herausforderungen unserer Zeit in den Fokus nehmen. Die Forschung an den Hochschulen leistet dabei wichtige praktische Arbeit. Wie tragen Ihre Forschungsergebnisse zur L{\"o}sung aktueller Probleme im Sinne einer nachhaltigen Entwicklung bei? Darum soll es beim interdisziplin{\"a}ren Austausch der 22. NWK gehen.}, language = {mul} } @misc{GhulamZada2022, type = {Master Thesis}, author = {Ghulam Zada, Taj Mohammad}, title = {Machine-Learning-basiertes Forecasting des Elektromobilit{\"a}tshochlaufs in Deutschland}, doi = {10.25933/opus4-2878}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-28784}, school = {Technische Hochschule Brandenburg}, year = {2022}, abstract = {Forecasting is an important decision-making tool for businesses, organizations, and governments because it saves a lot of resources. The forecast of the market share of new BEV car registrations in Germany can help efficiently evaluate strategic and future-oriented decisions, e.g., the climate targets set by the federal government. Machine learning methods were used to implement forecasting. Two machine learning models were used to forecast of the market share of new BEV car registrations in Germany: SARIMA(X) and DeepAR model. Due to variety in input datasets, four univariate and multivariate time series analysis models were trained. Afterwards, all four trained models were compared with each other using the RMSE metric. The last six months of the dataset were used to evaluate the model quality. The result of model comparison shows that SARIMAX model needs the exogenous variables to create a forecast of the multivariate data sets. However, the DeepAR model does not require any exogenous variables to generate forecast. Furthermore, if the input dataset contains at least 300 observations, then the implementation of DeepAR model is much more advantageous than SARIMA(X) model. DeepAR model not only supports the univariate and multivariate datasets, but also creates a global model that generates a forecast per variable. This is a great advantage over the SARIMA(X) model, which is not capable of this.}, language = {de} } @misc{Treffer2022, type = {Master Thesis}, author = {Treffer, Angelika}, title = {Design digitaler Lernmedien zur Quellenkompetenzvermittlung}, doi = {10.25933/opus4-2896}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-28961}, school = {Technische Hochschule Brandenburg}, pages = {121}, year = {2022}, abstract = {IK als Schl{\"u}sselkonzept in der Hochschulbildung beinhaltet neben anderen F{\"a}higkeiten auch den Bereich der Quellenkompetenz. Diese beschreibt die F{\"a}higkeit, Quellen hinsichtlich ihrer Qualit{\"a}t und ihrer Funktion kritisch zu bewerten. Um diese F{\"a}higkeit zu verbessern, wurde das HUMAN-Modell von Baldarelli et al. entwickelt. Ziel dieser Arbeit ist es, dieses HUMAN-Modell in E-Learning-Modulen zur Informationskompetenzvermittlung digital umzusetzen und die Auswirkungen des neuen Ansatzes zu evaluieren. Zu diesem Zweck werden zun{\"a}chst neue Lernmodule nach dem Human-Centered Design Ansatz entworfen und implementiert. Anschließend erfolgt die Evaluation des Moduls in einer Mixed-Methods-Untersuchung in zwei Bachelorseminargruppen zweier aufeinanderfolgender Jahrg{\"a}nge, die abgesehen von den neuen Lernmodule ein vergleichbares Treatment erhalten. Basierend auf Pre- und Post-Tests, Leistungsnachweisen und der Moodle-Aktivit{\"a}t beider Gruppen soll gemessen werden, inwiefern sich die Leistung und die Performance durch den Einsatz des neuen Lernmoduls ver{\"a}ndert haben. Die Ergebnisse zeigen, dass der Leistungszuwachs zwischen Pre- und Post-Test in der HUMAN-Gruppe leicht h{\"o}her ist als in der Vergleichsgruppe, insbesondere in Bezug auf den Bereich Quellenbeurteilung. Weiterhin zeigt die Analyse des schriftlichen Leistungsnachweises, dass die wissenschaftliche Qualit{\"a}t der zitierten Quellen in der Literaturliste bei der HUMAN-Gruppe gr{\"o}ßer ist, auch wenn die Gesamtperformanz der Studierenden sich nicht verbessert hat. Zur weiteren Analyse w{\"a}re es sinnvoll, die Quellen- zusammensetzung der Studierenden in der Bachelorarbeit zu untersuchen, um auch langfristige Auswirkungen zu evaluieren.}, subject = {Informationskompetenz}, language = {de} } @article{Blasek2022, author = {Blasek, Katrin}, title = {Haftung f{\"u}r KI - Zum Vorschlag der EU-Kommission}, series = {Datenschutz-Berater}, journal = {Datenschutz-Berater}, number = {11}, publisher = {Deutscher Fachverlag}, issn = {0170-7256}, pages = {299 -- 302}, year = {2022}, abstract = {Zur Umsetzung ihres "digitalen Kompass 2030" hat die Kommission zwei weitere Rechtsakte vorgeschlagen. Die mehr als 30 Jahre alte Produkthaftungsrichtlinie soll revidiert und eine neue Richtlinie {\"u}ber die Haftung f{\"u}r k{\"u}nstliche Intelligenz erlassen werden. Damit soll die politisch gew{\"u}nschte Etablierung von KI in der EU f{\"u}r Wirtschaft und Gesellschaft auch haftungsrechtlich abgesichert werden. Der Beitrag analysiert die Richtlinie {\"u}ber die Haftung f{\"u}r k{\"u}nstliche Intelligenz in ihrem Verh{\"a}ltnis zum Gesetz {\"u}ber k{\"u}nstliche Intelligenz und zur Produkthaftungsrichtlinie.}, language = {de} } @inproceedings{WeingrillGranzerWeberetal.2022, author = {Weingrill, J{\"o}rg and Granzer, Thomas and Weber, Michael and Bittner, Wilbert and Seehaus, Carlo and Mettke, Jan}, title = {New electronic brains for Halfmann telescopes}, series = {Software and Cyberinfrastructure for Astronomy VII}, booktitle = {Software and Cyberinfrastructure for Astronomy VII}, publisher = {SPIE}, address = {Bellingham, Washington, USA}, doi = {10.1117/12.2629327}, pages = {176 -- 186}, year = {2022}, language = {en} } @inproceedings{BraubachJanderPokahr2022, author = {Braubach, Lars and Jander, Kai and Pokahr, Alexander}, title = {Macro Architecture for Microservices: Improving Internal Quality of Microservice Systems}, series = {Intelligent Distributed Computing XIV. IDC 2021}, booktitle = {Intelligent Distributed Computing XIV. IDC 2021}, editor = {Camacho, D.}, isbn = {978-3-030-96626-3 (Print)}, doi = {10.1007/978-3-030-96627-0_10}, year = {2022}, language = {en} } @masterthesis{Rothenhaeusler2022, type = {Bachelor Thesis}, author = {Rothenh{\"a}usler, Luis}, title = {d3.js and its potential in data visualization}, doi = {10.25933/opus4-2853}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-28536}, school = {Technische Hochschule Brandenburg}, year = {2022}, abstract = {Diese Arbeit gibt einen Einblick sowie eine Einsch{\"a}tzung eines Code-basierten Werkzeuges zur Datenvisualierung, der d3js bibliothek f{\"u}r JavaScript. Es werden nicht nur das Potential, sondern auch die Vor- und Nachteile evaluiert. Weiterhin wird eine Einsch{\"a}tzung gegeben, wann der Einsatz dieses Werkzeuges sinnvoll ist. Um diese Einsch{\"a}tzungen treffen zu k{\"o}nnen, werden einige Di- agramme, bez{\"u}glich der aktuellen Fl{\"u}chtlichgssituation, die aufgrund des bewaffneten Ukrainekonfilktes besteht, erstellt. Daf{\"u}r werden zun{\"a}chst die n{\"o}tigen Grundlagen erkl{\"a}rt. Dies umfasst sowohl Daten und Datentypen, als auch Diagramme und deren Aufbau. Abschließend werden die erstellten Diagramme, sowie d3js im Diskussionsteil ausgewertet. Da d3js in reinem JavaScript implementiert ist, l{\"a}sst es sich problem- los mit anderen Frameworks kombinieren. Der Fokus von d3js liegt auf der schnellen und einfachen Manipulation von Elementen im Document Object Model. d3js ist jedoch kein Werkzeug, mit dem in wenigen Zeilen Quell- code ganze Diagramme erstellt werden k{\"o}nnen. Vielmehr m{\"u}ssen sowohl die einzelnen Elemente eines Diagrammes, wie auch deren Position und Ausse- hen h{\"a}ndisch definiert werden. Das erm{\"o}glicht ein H{\"o}chstmaß an Kontrolle {\"u}ber das Aussehen und Verhalten der Diagramme. Es ist jedoch auch zeitin- tensiv und f{\"u}hrt eventuell zur Implementation un{\"u}bersichtlicher Diagramme. Gepaart mit der hohen initialen Lernkurve kann die Nutzung von d3js nur in speziellen F{\"a}llen, welche die volle Kontrolle {\"u}ber Aussehen und Verhalten von Diagrammen ben{\"o}tigen, empfohlen werden.}, language = {en} } @masterthesis{Diel2022, type = {Bachelor Thesis}, author = {Diel, Alexander}, title = {Vergleich moderner Frontend-Technologien zur Erstellung von Single-Page-Webanwendungen}, doi = {10.25933/opus4-2865}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-28656}, school = {Technische Hochschule Brandenburg}, year = {2022}, abstract = {In der heutigen Zeit finden Single-Page-Webanwendung immer mehr Verwendung. Entsprechend dieser Entwicklung wurden Technologien, zur Erstellung von Single-Page-Webanwendungen, angefertigt. Um ihre Unterschiede und individuellen Anwendungsm{\"o}glichkeiten zu ermitteln, wurde mit den drei popul{\"a}rsten Technologien eine Webanwendung gebaut und eine Evaluation anhand einer Reihe von Kriterien durchgef{\"u}hrt.}, language = {de} } @article{Kraska2022, author = {Kraska, Martin}, title = {Meclib: Dynamic and Interactive Figures in STACK Questions Made Easy}, series = {International Journal of Emerging Technologies in Learning (iJET)}, volume = {17}, journal = {International Journal of Emerging Technologies in Learning (iJET)}, number = {23}, publisher = {International Association of Online Engineering}, issn = {1863-0383}, doi = {10.3991/ijet.v17i23.36501}, pages = {15 -- 27}, year = {2022}, abstract = {Making and interpretation of drawings and schematics is an important skill to be developed in engineering education. The question type STACK in the Moodle learning management system combined with the interactive graphics library JSXGraph has a great potential for implementation of e-learning resources addressing these skills in formative and summative settings. The authoring process of such materials is complex due to multiple markup and programming languages like HTML, LaTeX, Maxima and JavaScript (JS) being involved. The Meclib concept mitigates this complexity and allows for efficient bulk production of material with consistent appearance and user experience. The core of Meclib is a set of pre-defined JSXGraph-based objects with an interface to Maxima, such that no problem specific JS code is required at all. The present paper outlines the basic ideas of the implementation and demonstrates the approach for some typical examples of different complexity. The focus is on applications in engineering mechanics, starting from static illustrations up to an editor for free body diagrams, with rich adaptive formative feedback.}, language = {en} } @article{SchnitzerKodalle2022, author = {Schnitzer, Julia and Kodalle, Micha}, title = {Brain computer interface (BCI) - UX-design for visual and non-visual interaction by mental commands in the context of technical possibilities}, series = {Electronic imaging}, volume = {34}, journal = {Electronic imaging}, number = {3}, publisher = {Society for Imaging Science and Technology}, issn = {2470-1173}, pages = {402-1 -- 402-8}, year = {2022}, abstract = {How do we interact with the digital world in the future by only using our thoughts to interact? To interact with the digital world, we use gestures (most common: swipe gestures), voice, facial expressions and mental commands. The latter has become more important by recent press releases about scientific achievements, for example, from Neuralink [1] using invasive technology to control a computer game by thoughts only [2]. Another study says an application can display text on a screen by just thinking about a word [3]. Currently, BCIs are mainly developed for neurotechnology and healthcare. However, it is a question of time when these services will be available for commercial products for everyday life. (Until then, manufacturers have to minimize health risks and face privacy and safety regulations.) The thesis is that in the future, you will be able to interact with your digital devices just by using your thoughts and you'll do much faster. This makes sense in many situations where you f. e. do not have a free hand (manufacturing, sports) or cannot speak (underwater). But for such services, you cannot rely on conventional visual design guidelines or interaction patterns, frameworks or libraries. Navigation interacting with a digital service by mental command has a lot of advantages, the human brain comes naturally with some specific features that force us to find a radically new way to interact with digital interfaces. The following study introduces you first into working conditions with mental commands, comparing invasive and non-invasive technologies, and later on comparing several possibilities of interaction patterns for a BCI of everyday usage. [1] Neuralink is a US neurotechnology company founded in July 2016 by Elon Musk and eight other persons. Neuralink's goal is to develop a device for communication between human brain and computers, a so-called brain-computer-interface(BCI). [2] The Guardian, Fr. 9th April 2021 "Elon Musk startup shows monkey with brain chip implants playing video game". https://www.theguardian.com/technology/2021/apr/09/elon-musk- neuralink-monkey-video-game . [3] Scientific American, 15th July 2021, Neuroscience, author Emily Willingham: "New Brain Implant Transmits Full Words from Neural Signals".}, language = {en} } @article{TumarkinTyurninaMukhinetal.2022, author = {Tumarkin, Andrey and Tyurnina, Natalya and Mukhin, Nikolay and Tyurnina, Zoya and Sinelshchikova, Olga and Gagarin, Alexander and Sapego, Eugeny and Kretser, Yriy}, title = {Glass-ceramic ferroelectric composite material BaTiO3/KFeSi for microwave applications}, series = {Composite Structures}, volume = {281}, journal = {Composite Structures}, publisher = {Elsevier}, issn = {0263-8223}, pages = {1 -- 10}, year = {2022}, abstract = {Glass-ceramic composites consisting of potassium-iron-silicate glass and barium titanate mixed in various proportions were successfully synthesized by low-temperature sintering. The crystal structure of the obtained composite samples, the porosity and the microhardness were studied by the X-ray diffraction, the electron microscopy, the weight method, and the Vickers method. Electrical characteristics (dielectric permittivity, tunability and losses) of as-prepared and annealed in oxygen medium samples were investigated at microwaves. According to structural analysis, the synthesized samples are a mixture of KFeSi glass, ferroelectric BaTiO3, and dielectric barium polytitanates; the ratio of the latter determines the electrical properties of the composites. Depending on the content of barium titanate, the studied composite samples show a permittivity from 50 to 270 with a dielectric loss level of 0,1-0,02 in frequency range from 3 to 10 GHz. Annealing of composite samples in an oxygen-containing environment leads to an increase in their dielectric permittivity and tunability by 10-25\% and a twofold decrease in dielectric loss.}, language = {en} } @article{KombeLang'atNjoguetal.2022, author = {Kombe, Emmanuel Yeri and Lang'at, Nickson and Njogu, Paul and Malessa, Reiner and Weber, Christian-Toralf and Njoka, Francis and Krause, Ulrich}, title = {Process modeling and evaluation of optimal operating conditions for production of hydrogen-rich syngas from air gasification of rice husks using aspen plus and response surface methodology}, series = {Bioresource Technology}, volume = {361}, journal = {Bioresource Technology}, publisher = {Elsevier}, issn = {0960-8524}, pages = {1 -- 11}, year = {2022}, abstract = {Biomass gasification is recognized as a viable avenue to accelerate the sustainable production of hydrogen. In this work, a numerical simulation model of air gasification of rice husks is developed using the Aspen Plus to investigate the feasibility of producing hydrogen-rich syngas. The model is experimentally validated with rice husk gasification results and other published studies. The influence of temperature and equivalence ratio on the syngas composition, H2 yield, LHVSyngas, H2/CO ratio, CGE, and PCG was studied. Furthermore, the synchronized effects of temperature and ER are studied using RSM to determine the operational point of maximizing H2 yield and PCG. The RSM analysis results show optimum performance at temperatures between 820 °C and 1090 °C and ER in the range of 0.06-0.10. The findings show that optimal operating conditions of the gasification system can be achieved at a more refined precision through simulations coupled with advanced optimization techniques.}, language = {en} } @article{RuzankinaMukhinMermouletal.2022, author = {Ruzankina, Iuliia and Mukhin, Nikolay and Mermoul, Ali and Parfenov, Vadim and Fron, Eduard and Ferrini, Gabriele}, title = {Surface optical sensitivity enhanced by a single dielectric microsphere}, series = {Optics Express}, volume = {30}, journal = {Optics Express}, number = {24}, publisher = {Optica}, pages = {43021 -- 43036}, year = {2022}, abstract = {Single dielectric microspheres can manipulate light focusing and collection to enhance optical interaction with surfaces. To demonstrate this principle, we experimentally investigate the enhancement of the Raman signal collected by a single dielectric microsphere, with a radius much larger than the exciting laser spot size, residing on the sample surface. The absolute microsphere-assisted Raman signal from a single graphene layer measured in air is more than a factor of two higher than that obtained with a high numerical aperture objective. Results from Mie's theory are used to benchmark numerical simulations and an analytical model to describe the isolated microsphere focusing properties. The analytical model and the numerical simulations justify the Raman signal enhancement measured in the microsphere-assisted Raman spectroscopy experiments.}, language = {en} } @article{HascheKaraschewskiCreutzburg2022, author = {Hasche, Eberhard and Karaschewski, Oliver and Creutzburg, Reiner}, title = {RAW images and videos for 30K panoramic projection using the ACES workflow}, series = {Electronic Imaging}, journal = {Electronic Imaging}, number = {34}, editor = {Society for Imaging Science and Technology,}, publisher = {Society for Imaging Science and Technology}, issn = {2470-1173}, doi = {10.2352/EI.2022.34.3.MOBMU-400}, pages = {400-1 -- 400-13}, year = {2022}, language = {en} } @inproceedings{CreutzburgHagenHasche2022, author = {Creutzburg, Reiner and Hagen, Dirk and Hasche, Eberhard}, title = {Potentials and challenges for mega events: mobile devices usability for virtual reality, augmented reality, and visual effects}, series = {Konferenz: Multimodal Image Exploitation and Learning 2022, Orlando, United States, 2022/ Koferenzband: Multimodal Image Exploitation and Learning 2022}, booktitle = {Konferenz: Multimodal Image Exploitation and Learning 2022, Orlando, United States, 2022/ Koferenzband: Multimodal Image Exploitation and Learning 2022}, editor = {Agaian, Sos and Jassim, Sabah and DelMarco, Stephen and Asari, Vijayan K.}, publisher = {SPIE - The International Society for Optics and Photonics}, address = {Orlando, United States}, isbn = {978-1-5106-5617-8}, doi = {10.1117/12.2618822}, pages = {12}, year = {2022}, language = {en} } @article{CreutzburgHagenHasche2022, author = {Creutzburg, Reiner and Hagen, Dirk and Hasche, Eberhard}, title = {Application scenarios and usability for modern 360 degree video projection rooms in the MICE industry}, series = {Electronic Imaging}, journal = {Electronic Imaging}, number = {3}, publisher = {Society for Imaging Science and Technology (IS\&T)}, issn = {2470-1173}, doi = {10.2352/EI.2022.34.3.MOBMU-401}, pages = {401 - 1 -- 401 - 9}, year = {2022}, abstract = {360-degree image and movie content has gained popularity over the media and the MICE (Meeting, Incentive, Conventions, and Exhibitions) industry in the last few years. There are three main reasons for this development. First, on the one hand, it is the immersive character of this media form, and, on the other hand, the development of recording and presentation technology has made significant progress in terms of resolution and quality. Third, after a decade of dynamic rising, the MICE Industry focuses on a disruptive change for more digital-based solutions. 360-degree panoramas are particularly widespread in VR and AR technology. However, despite the high immersive potential, these forms of presentation have the disadvantage that the users are isolated and have no social contact during the performance. Therefore, efforts have been made to project 360-degree content in specially equipped rooms or planetariums to enable a shared experience for the audience. One application area for 360-degree panoramas and films is conference rooms in hotels, conference centers, and any other venues that create an immersive environment for their clients to stimulate creativity. This work aims to overview the various application scenarios and usability possibilities for such conference rooms. In particular, we consider applications in construction, control, tourism, medicine, art exhibition, architecture, music performance, education, partying, organizing and carrying out events, and video conferencing. These applications and use scenarios were successfully tested, implemented, and evaluated in the 360-degree conference room "Dortmund" in the Hotel Park Soltau in Soltau, Germany. Finally, the advantages, challenges, and limitations of the proposed method are described.}, language = {en} } @inproceedings{WrobelHoelznerNicolai2022, author = {Wrobel, Martin and H{\"o}lzner, Heike M. and Nicolai, Alexander T.}, title = {The power of images: Metaphors that drive start-up collaborations}, series = {G-Forum Tagungsband 2022}, booktitle = {G-Forum Tagungsband 2022}, publisher = {G-Forum 2022}, organization = {FGF. e.V. (Hrsg.)}, pages = {1 -- 19}, year = {2022}, language = {en} } @incollection{SeyerleinKlugDeussen2022, author = {Seyerlein-Klug, Annegrit and Deussen, Peter}, title = {4.1.: Grundlagen}, series = {Deutsche Normungsroadmap K{\"u}nstliche Intelligenz}, booktitle = {Deutsche Normungsroadmap K{\"u}nstliche Intelligenz}, editor = {Wahlster, Wolfgang and Winterhalter, Christoph}, edition = {2}, publisher = {DKE - Deutsche Kommission Elektrotechnik Elektronik Informationstechnik in DIN und VDE}, address = {Berlin/Offenbach am Main}, pages = {57 -- 102}, year = {2022}, language = {de} } @inproceedings{GrunwaldSchwillSassenberg2022, author = {Grunwald, Guido and Schwill, J{\"u}rgen and Sassenberg, Anne-Marie}, title = {How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions}, series = {Konferenz: 2021 AMS Virtual Annual Conference and World Marketing Congress, 2022/ Band: Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress}, booktitle = {Konferenz: 2021 AMS Virtual Annual Conference and World Marketing Congress, 2022/ Band: Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress}, publisher = {Springer Cham}, isbn = {978-3-030-95345-4}, doi = {10.1007/978-3-030-95346-1_157}, pages = {465 -- 477}, year = {2022}, language = {en} }