@misc{Schwill2010, author = {Schwill, J{\"u}rgen}, title = {Customer Relationship Management (CRM)}, series = {Schriftlicher Lehrgang Vertriebsmanagement : Flexibel lernen - 9 Lektionen zum Zertifikat. - Lektion 3}, journal = {Schriftlicher Lehrgang Vertriebsmanagement : Flexibel lernen - 9 Lektionen zum Zertifikat. - Lektion 3}, publisher = {Haufe-Akademie}, address = {Freiburg}, year = {2010}, language = {de} } @misc{Schwill2010, author = {Schwill, J{\"u}rgen}, title = {E-Commerce}, series = {Schriftlicher Lehrgang BWL f{\"u}r Nicht-Betriebswirte II: Aufbauwissen ; in 8 Lektionen zum Zertifikat}, journal = {Schriftlicher Lehrgang BWL f{\"u}r Nicht-Betriebswirte II: Aufbauwissen ; in 8 Lektionen zum Zertifikat}, publisher = {Haufe-Akademie}, address = {Freiburg}, year = {2010}, language = {de} } @incollection{Schwill2010, author = {Schwill, J{\"u}rgen}, title = {Internationales Innovationsmanagement - Trends in Wissensgenerierung und Ans{\"a}tze zur Aussch{\"o}pfung von Innovationspotenzialen}, series = {Marketing f{\"u}r Innovationen : wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, booktitle = {Marketing f{\"u}r Innovationen : wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, editor = {Baaken, Thomas}, publisher = {Harland Media}, address = {Lichtenberg /Odw.)}, isbn = {978-3-938363-42-3}, pages = {13 -- 34}, year = {2010}, language = {de} } @incollection{GrunwaldSchwillSassenberg2022, author = {Grunwald, Guido and Schwill, J{\"u}rgen and Sassenberg, Anne-Marie}, title = {Managing Value Co-creation in Partnerships for Sustainability: Towards a Process model for Stakeholder Integration}, series = {Artisan entrepreneurship}, booktitle = {Artisan entrepreneurship}, editor = {Ratten, Vanessa}, publisher = {Emerald Publishing}, address = {Bingley, UK}, isbn = {978-1-80262-079-5}, publisher = {Technische Hochschule Brandenburg}, pages = {99 -- 126}, year = {2022}, language = {en} } @article{GrunwaldSchwillSassenberg2021, author = {Grunwald, Guido and Schwill, J{\"u}rgen and Sassenberg, Anne-Marie}, title = {Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration}, series = {Journal of Entrepreneurship and Public Policy}, volume = {10}, journal = {Journal of Entrepreneurship and Public Policy}, number = {3}, publisher = {Emerald}, issn = {2045-2101}, doi = {10.1108/JEPP-04-2021-0044}, pages = {352 -- 378}, year = {2021}, language = {en} } @article{GruenwaldSchwill2017, author = {Gr{\"u}nwald, Guido and Schwill, J{\"u}rgen}, title = {Dienstleistungsprozesse mit Kunden-Koproduktion : Qualit{\"a}tsbeurteilung, Herausforderungen und L{\"o}sungsans{\"a}tze}, series = {Zeitschrift F{\"u}hrung + Organisation : ZfO}, volume = {86}, journal = {Zeitschrift F{\"u}hrung + Organisation : ZfO}, number = {6}, issn = {0722-7485}, pages = {360 -- 365}, year = {2017}, language = {de} } @article{GrunwaldSchwill2017, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Nachhaltigkeitsmarketing}, series = {Das Wirtschaftsstudium : WISU}, volume = {46}, journal = {Das Wirtschaftsstudium : WISU}, number = {12}, issn = {0340-3084}, pages = {1364 -- 1373}, year = {2017}, language = {de} } @article{GrunwaldSchwill2017, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Relationship Marketing}, series = {Das Wirtschaftsstudium : WISU}, volume = {46}, journal = {Das Wirtschaftsstudium : WISU}, number = {8-9}, issn = {0340-3084}, pages = {931 -- 937}, year = {2017}, language = {de} } @book{GrunwaldSchwill2019, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Toolbox Marketing : praxiserprobte Werkzeuge f{\"u}r die gelungene Marketingarbeit}, publisher = {Sch{\"a}ffer-Poeschel Verlag}, address = {Stuttgart}, isbn = {978-3-7910-4344-9}, publisher = {Technische Hochschule Brandenburg}, pages = {X, 215}, year = {2019}, subject = {Marketing}, language = {de} } @article{GrunwaldSchwill2018, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Partizipative Folgenabsch{\"a}tzung : Ein beziehungsorientierter Ansatz der Stakeholder-Integration}, series = {Zeitschrift F{\"u}hrung + Organisation : ZfO}, volume = {87}, journal = {Zeitschrift F{\"u}hrung + Organisation : ZfO}, number = {3}, issn = {0722-7485}, pages = {185 -- 190}, year = {2018}, language = {de} } @article{GrunwaldSchwill2018, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Der Brand Behavior Funnel : Analyse und Steuerung der mitarbeiterbezogenen Markenidentit{\"a}t}, series = {Zeitschrift F{\"u}hrung + Organisation : ZfO}, journal = {Zeitschrift F{\"u}hrung + Organisation : ZfO}, issn = {0722-7485}, pages = {191 -- 195}, year = {2018}, language = {de} }