@incollection{SchwillBrandt2013, author = {Schwill, J{\"u}rgen and Brandt, Sabine}, title = {Cause related Marketing als Instrument ethischer Unternehmensf{\"u}hrung im Mittelstand}, series = {Marketing in Forschung und Praxis ; [Jubil{\"a}umsausgabe zum 40-j{\"a}hrigen Bestehen der Arbeitsgemeinschaft f{\"u}r Marketing]}, booktitle = {Marketing in Forschung und Praxis ; [Jubil{\"a}umsausgabe zum 40-j{\"a}hrigen Bestehen der Arbeitsgemeinschaft f{\"u}r Marketing]}, editor = {Hofbauer, G{\"u}nter}, publisher = {Uni-Ed.}, address = {Berlin}, isbn = {978-3-942171-98-4 ; 3-942171-98-8}, pages = {1103 -- 1124}, year = {2013}, language = {de} } @book{GrunwaldSchwill2017, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Beziehungsmarketing : Gestaltung nachhaltiger Gesch{\"a}ftsbeziehungen - Grundlagen und Praxis}, publisher = {Sch{\"a}ffer-Poeschel Verlag}, address = {Stuttgart}, isbn = {978-3-7910-3522-2}, publisher = {Technische Hochschule Brandenburg}, pages = {XV, 361}, year = {2017}, subject = {Beziehungsmanagement}, language = {de} } @inproceedings{GrunwaldSchwill2018, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Managing Latent Corporate Sustainability Crisis: The Effects of Crisis Content and CSR Specify}, series = {2018 Global Marketing Conference at Tokyo Proceedings, July 26-29, 2018, Tokyo, Japan}, booktitle = {2018 Global Marketing Conference at Tokyo Proceedings, July 26-29, 2018, Tokyo, Japan}, doi = {10.15444/GMC2018.03.02.04}, pages = {280 -- 290}, year = {2018}, language = {en} } @inproceedings{SchwillGrunwald2019, author = {Schwill, J{\"u}rgen and Grunwald, Guido}, title = {Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions?}, series = {Finding New Ways to Engage and Satisfy Global Customers Developments in Marketing Science: Proceedings of the Academy of Marketing Science}, booktitle = {Finding New Ways to Engage and Satisfy Global Customers Developments in Marketing Science: Proceedings of the Academy of Marketing Science}, publisher = {Springer}, address = {Cham}, isbn = {978-3-030-02568-7 (Online)}, doi = {10.1007/978-3-030-02568-7_54}, pages = {195 -- 207}, year = {2019}, language = {en} }