@inproceedings{SchwillGrunwald2019, author = {Schwill, J{\"u}rgen and Grunwald, Guido}, title = {Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions?}, series = {Finding New Ways to Engage and Satisfy Global Customers Developments in Marketing Science: Proceedings of the Academy of Marketing Science}, booktitle = {Finding New Ways to Engage and Satisfy Global Customers Developments in Marketing Science: Proceedings of the Academy of Marketing Science}, publisher = {Springer}, address = {Cham}, isbn = {978-3-030-02568-7 (Online)}, doi = {10.1007/978-3-030-02568-7_54}, pages = {195 -- 207}, year = {2019}, language = {en} }