@techreport{MaurerJohannsenPochanke2023, author = {Maurer, Robert and Johannsen, Andreas and Pochanke, Oliver}, title = {Analyse der Trends und Alternativen zur Online-Pr{\"a}senz als Kommunikationskanal von kleinen und mittleren Unternehmen durch den Einsatz von Plattformen}, series = {Schriften des Instituts f{\"u}r Betriebliche Integration und Digitalisierung (IBID)}, volume = {11}, journal = {Schriften des Instituts f{\"u}r Betriebliche Integration und Digitalisierung (IBID)}, publisher = {Technische Hochschule Brandenburg}, address = {Brandenburg an der Havel}, issn = {2198-090X}, doi = {10.25933/opus4-2885}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-28853}, pages = {VI, 25 Seiten}, year = {2023}, abstract = {Die Digitalisierung ist eine der Herausforderungen der heutigen Zeit. Einhergehend mit der Zunahme der Nutzung des Internets in vielen Lebensbereichen steigt auch die Wichtigkeit f{\"u}r Unternehmen, einen repr{\"a}sentativen Auftritt zu etablieren. F{\"u}r kleine und mittlere Unternehmen bedeutet das Betreiben und Pflegen einer Onlinepr{\"a}senz oftmals einen hohen finanziellen und zeitlichen Aufwand. Ziel des vorliegenden Arbeitspapiers ist es, kleinen und mittleren Unternehmen eine Alternative zu herk{\"o}mmlichen Content Management Systemen darzulegen und sie bei der Entscheidungsfindung zu unterst{\"u}tzen. Zur Beantwortung der Forschungsfragen wurde der methodische Ansatz einer Literatur- und Internetrecherche verwendet. Aus der Analyse konnten drei Online Business Plattformen identifiziert, sowie deren Vor- und Nachteile gegen{\"u}ber Content Management Systemen dargestellt werden. Anschließend wurden Kriterien definiert und Empfehlungen dargelegt, welche kleine und mittlere Unternehmen im Entscheidungsprozess unterst{\"u}tzen sollen. Letztlich wurden die Einrichtung sowie die wichtigsten Funktionen einer Plattform dargestellt. Die Ergebnisse zeigen, dass die Nutzung einer Onlineplattform f{\"u}r lokal begrenze Unternehmen mit geringen Anforderungen an die Funktionalit{\"a}t und hoher Kostensensibilit{\"a}t eine sinnvolle Alternative ist. Abschließend wurde anhand des realen Fallbeispiels „Google My Business" (seit 2022: „Google Business Profile") auf die Funktionen sowie Vorteile und M{\"o}glichkeiten einer solchen Plattform eingegangen.}, subject = {Online-Marketing}, language = {de} } @article{PufalShunBenAmmaretal.2023, author = {Pufal, Jakob and Shun, Hanna and Ben Ammar, Rami and Jeckstadt, Janik and Schultheiß, John}, title = {The Great Shutdown}, doi = {10.25933/opus4-2894}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-28942}, pages = {II, 17, VI Seiten}, year = {2023}, abstract = {This research aims to examine the potential impact of a military escalation of the China-Taiwan conflict on global economies, with a particular focus on the microchip production industry in Taiwan. The academic paper will analyze the current economic ties between Taiwan and other countries, as well as the potential consequences of a disruption in trade and production caused by a military conflict. The research will also examine the role of Taiwan's microchip industry in the global supply chain and its potential vulnerability to a disruption in the event of a military escalation. Additionally, this scientific paper will explore the possible economic responses of other countries and the international community to a military escalation of the China-Taiwan conflict. The research will use a combination of the systematic literature review and the scenario technique to demonstrate potential impact of a military escalation of the China-Taiwan conflict on global economies, with a specific focus on the microchip production industry in Taiwan.}, subject = {Weltwirtschaft}, language = {en} } @article{BaeckerAlabbadiYogiputraetal.2023, author = {Baecker, Christoph and Alabbadi, Osama and Yogiputra, Georgius Pradipta and Tien Dung, Nguyen}, title = {Threats provided by artificial intelligence that could disrupt the democratic system}, publisher = {Technische Hochschule Brandenburg}, doi = {10.25933/opus4-2898}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-28988}, pages = {17 Seiten}, year = {2023}, abstract = {This research paper examines the potential consequences of AI technology on democratic systems. The study focuses on two main areas: the weakening of the media and the emergence of "smart dictatorship." The paper examines the ways in which AI can be used to supervise, manipulate, and frustrate the media, thereby weakening its role as a check on government and corporate power. The study also explores how AI technology can be used to create an "omnidirectional monitoring" society, where individuals are constantly monitored and controlled through the use of "panopticon" techniques and "social bots". This can lead to the emergence of a "postdemocratic" society, characterized by growing inequality, dehumanization, and the manipulation of information on online media platforms. The research methodology adopted in the study is qualitative, using expert interviews with three experts who discussed the overall use of AI and its disruptive effects on democracy, such as the creation of fake news, filter bubbles, and algorithm bias. In conclusion, this research highlights the need for increased awareness and regulation of AI technology to ensure its responsible use and to protect democratic values.}, subject = {K{\"u}nstliche Intelligenz}, language = {en} } @misc{GarzonGilIngabireKibathi2023, type = {Master Thesis}, author = {Garz{\´o}n Gil, Zahira and Ingabire, Noella Arlette and Kibathi, Patrick}, title = {Disruption of Africa's education systems and economic development due to overpopulation}, doi = {10.25933/opus4-2890}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-28909}, school = {Technische Hochschule Brandenburg}, year = {2023}, abstract = {Education lies at the foot of economic growth and human development. However, an increase in population tends to put a strain on existing education systems, especially in Africa where most countries are characterized by slow economic development, rapid population growth rates and a median age just shy of 20 years. Due to the slow rate of economic growth, many African countries lack the financial capability to provide proper education for their ever-growing populations or even already overpopulated regions, many of which have people who have reached the appropriate school-going age. This leads to a series of disruptive impacts on the education systems resulting in a people who are poorly or improperly educated, and thus are not equipped with the necessary skills required for the vast technical, professional and ever modernizing high-skill job markets such as construction, economic and technical professions, teaching occupations and so on, all of which drive economic growth and development. Therefore, we can see that rapid population growth, if left unchecked, may lead to overpopulation scenarios which could have a negative disruptive impact on education and human development, both of which are important factors necessary for economic growth. Key words: Population, education, Africa, poverty, economy, development.}, subject = {{\"U}berv{\"o}lkerung}, language = {en} }