@inproceedings{WrobelHoelznerNicolai2022, author = {Wrobel, Martin and H{\"o}lzner, Heike M. and Nicolai, Alexander T.}, title = {The power of images: Metaphors that drive start-up collaborations}, series = {G-Forum Tagungsband 2022}, booktitle = {G-Forum Tagungsband 2022}, publisher = {G-Forum 2022}, organization = {FGF. e.V. (Hrsg.)}, pages = {1 -- 19}, year = {2022}, language = {en} } @book{MuellerWrobel2021, author = {M{\"u}ller, Hans-Erich and Wrobel, Martin}, title = {Unternehmensf{\"u}hrung: Strategie - Management - Praxis}, edition = {4., vollst{\"a}ndig {\"u}berarbeitete underweiterte Auflage}, publisher = {De Gruyter Oldenbourg}, address = {Berlin}, isbn = {978-3-11-070842-4}, doi = {10.1515/9783110708547}, pages = {453}, year = {2021}, language = {de} } @techreport{WrobelNicolai2019, author = {Wrobel, Martin and Nicolai, Alexander}, title = {Digitale Innovation im Mittelstand: Fallbeispiele erfolgreicher Digitalisierungsprojekte}, pages = {57}, year = {2019}, language = {de} }