@incollection{ScheegScheegThimm2019, author = {Scheeg, Jochen and Scheeg, Michaela and Thimm, Tobias}, title = {Die Digitalisierung nutzerzentriert gestalten: Das digitale Kontrollzentrum f{\"u}r die Warenannahme}, series = {Arbeit 4.0 im Mittelstand}, booktitle = {Arbeit 4.0 im Mittelstand}, editor = {Bosse, Christian K.}, publisher = {Springer Gabler}, address = {Berlin}, isbn = {978-3-662-59473-5 (Print)}, doi = {10.1007/978-3-662-59474-2_14}, publisher = {Technische Hochschule Brandenburg}, pages = {239 -- 251}, year = {2019}, subject = {Arbeitswelt}, language = {de} } @incollection{ScheegRangnowScheeg2021, author = {Scheeg, Michaela and Rangnow, Juliane and Scheeg, Jochen}, title = {Nutzerzentriertheit als wesentliche Dimension f{\"u}r die Nachhaltigkeit von Digitalisierungsvorhaben}, series = {CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung f{\"u}r Wirtschaft und Gesellschaft}, booktitle = {CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung f{\"u}r Wirtschaft und Gesellschaft}, editor = {Hildebrandt, Alexandra}, edition = {2. Auflage}, publisher = {Springer Gabler}, address = {Berlin}, isbn = {978-3-662-61836-3 (online)}, doi = {10.1007/978-3-662-61836-3_5}, publisher = {Technische Hochschule Brandenburg}, pages = {73 -- 81}, year = {2021}, language = {de} } @inproceedings{FitzVeldyaevaTeutenbergetal.2023, author = {Fitz, Lukas R. G. and Veldyaeva, Ekaterina and Teutenberg, Lukas and Scheeg, Michaela and Scheeg, Jochen}, title = {Puzzle away the Puzzledness: Action-Design Study of an Educational Escape Room for Intervention in SMEs' Perception towards ICT Adoption}, series = {Konferenz: 57th Hawaii International Conference on System Sciences (HICSS); Honolulu, HI, USA}, booktitle = {Konferenz: 57th Hawaii International Conference on System Sciences (HICSS); Honolulu, HI, USA}, isbn = {978-0-9981331-7-1}, doi = {10.24251/HICSS.2024.642}, pages = {5347 -- 5356}, year = {2023}, abstract = {Digital transformation initiatives in small and medium-sized enterprises (SME) are often hampered by individual practitioners' perceptions of information and communication technology (ICT). This research employs an educational escape room (ER) game for an intervention towards informed decision-making on ICT adoption in SMEs. ER design and implementation are elaborated and consequently tested with SME practitioners, all embedded in an action-design study based on a qualitative research methodology. The result highlights a trade-off between creating immersive game experiences and achieving learning objectives. Still, the outcome implies an impact on players' perception of ICT integrated in the ER. The findings contribute to the emerging field of serious games for learning and shed light on the potential of game-based interventions for SMEs.}, language = {en} } @techreport{ScheegScheegFitz2021, author = {Scheeg, Jochen and Scheeg, Michaela and Fitz, Lukas R. G.}, title = {"Ich will loslegen"-Studie: Wie ticken Unternehmen die digital loslegen wollen?}, pages = {48}, year = {2021}, abstract = {„Ich will loslegen!" (IWL). Dieser Ausruf spiegelt die Motivation der befragten Unternehmer*innen zu einem Zeitpunkt wider, an dem sie sich entschlossen haben, ein erstes oder neues Digitalisierungsprojekt zu initiieren. Um aktiv eine Unterst{\"u}tzung f{\"u}r das Vorhaben anzufragen, beantworteten kleinste, kleine und mittlere Unternehmen (KKMU) die 100 Fragen des IST-1-Fragebogens. Unsere IWL-Studie beinhaltet die Analyse der Antworten der Unternehmer*innen und erm{\"o}glicht neue Erkenntnisse. Sie zeigt Bed{\"u}rfnisse und Widerspr{\"u}che im Hinblick auf Digitalisierungsvorhaben auf. Wo setzen KKMU ihren Fokus, wie handeln sie und welche Potenziale und H{\"u}rden offenbaren sich im Kontext digitaler L{\"o}sungen? Die verschiedenen Punkte werden in der vorliegenden Fassung anhand von Hypothesen erl{\"a}utert und abschließend diskutiert.}, language = {de} } @article{FitzScheegScheeg2022, author = {Fitz, Lukas R. G. and Scheeg, Michaela and Scheeg, Jochen}, title = {Amplifying Human Factors in the Inquiry of SMEs' Needs in Digitalization Collaborations with External Service Providers}, series = {Procedia Computer Science}, volume = {200}, journal = {Procedia Computer Science}, publisher = {Elsevier}, issn = {1877-0509}, doi = {10.1016/j.procs.2022.01.257}, pages = {595 -- 601}, year = {2022}, language = {en} } @inproceedings{FitzVeldyaevaKunzeetal.2025, author = {Fitz, Lukas R. G. and Veldyaeva, Ekaterina and Kunze, Adrian and Scheeg, Michaela and Scheeg, Jochen}, title = {aiSnoop: An AI-assisted Social Listening Tool for SME Managers}, series = {31st Americas Conference on Information Systems, AMCIS 2025, Montr{\´e}al, Canada, 2025}, booktitle = {31st Americas Conference on Information Systems, AMCIS 2025, Montr{\´e}al, Canada, 2025}, publisher = {Association for Information Systems}, pages = {1 -- 11}, year = {2025}, abstract = {With growing popularity of social networks and online brand engagement, small and medium-sized enterprises (SME) are facing challenges in leveraging business value effectively from interactions with their online communities. Social listening tools, enhanced by artificial intelligence (AI), help enterprises to better understand customer needs and trends by synthesizing engagement and interaction data from various channels into actionable insights. However, prevalent tools widely appear too costly, inaccessible and complex to handle for SME managers. In response, we present this article on the design of "aiSnoop", an AI-assisted social listening tool for SME managers. The article describes how the tool was developed, demonstrated and evaluated as a design artifact with an SME-contextualized design science research approach. We find that automation, usability and transparency, and advanced AI integration are important social listening tool capabilities for SMEs, contributing to the broader discussion on AI-assisted decision-support system design from an SME-and practice-oriented research perspective.}, language = {en} } @inproceedings{VeldyaevaFitzScheegetal.2025, author = {Veldyaeva, Ekaterina and Fitz, Lukas R. G. and Scheeg, Michaela and Scheeg, Jochen}, title = {Unlocking AI for SMEs: How an Educational Escape Room Shapes Perceptions towards Technology Adoption Decision-Making}, series = {Proceedings of the 58th Hawaii International Conference on System Sciences, Waikoloa, HI, USA, 2025}, booktitle = {Proceedings of the 58th Hawaii International Conference on System Sciences, Waikoloa, HI, USA, 2025}, pages = {4905 -- 4914}, year = {2025}, abstract = {Facing modern challenges of digital transformation, small and medium-sized enterprises (SMEs) need to ensure informed and strategic decision-making before adopting new digital technology. This study builds upon Action Design Research (ADR) on educational escape room design targeting SME practitioners in technology adoption decision-making. We hypothesize that the game experience influences SMEs' artificial intelligence (AI) adoption decisions regarding technology-, organization- and environment-related perceptions and evaluate the survey data of 70 participants, who are SME owners or members. According to the results, the game-based approach was well-received. Engagement in the game positively influenced participants' affective state and improved self-reflection. The experience influenced participants' perceptions of AI's transformative potential. In order to facilitate easier transfer to different personal business contexts, future design iterations will include more process-neutral AI applications. The study contributes to research on game-based knowledge transfer in organizational contexts, providing insightful results and encouraging further exploration in this emerging field.}, language = {en} } @inproceedings{FitzScheegScheeg2024, author = {Fitz, Lukas R. G. and Scheeg, Michaela and Scheeg, Jochen}, title = {Information, Inspiration, Innovation - Designing an Open Innovation Platform for SME Digital Transformation Projects}, series = {CENTERIS - International Conference on ENTERprise Information Systems / ProjMAN - International Conference on Project MANagement / HCist - International Conference on Health and Social Care Information Systems and Technologies 2023}, booktitle = {CENTERIS - International Conference on ENTERprise Information Systems / ProjMAN - International Conference on Project MANagement / HCist - International Conference on Health and Social Care Information Systems and Technologies 2023}, publisher = {Elsevier}, doi = {10.1016/j.procs.2024.06.276}, pages = {11009 -- 11114}, year = {2024}, abstract = {When small- and medium-sized Enterprises (SMEs) pursue digital transformation (DT) projects, awareness for available solutions and exploration of best practices and collaboration opportunities belong to key activities. This short paper presents background, design and preliminary evaluation of an open innovation (OI) platform for SME DT, which showcases projects completed by collaborating expert institutions and offers new project pitches. Initial findings from user tests with SME practitioners indicate that the solution supports SMEs in DT exploration phases. Moreover, insights on SME OI platform design criteria are derived.}, language = {en} }