@inproceedings{CraigFitzMiller2025, author = {Craig, Kevin and Fitz, Lukas R. G. and Miller, Kasey}, title = {IT Identity fostering User Innovation on Digital Platforms: The Role of Self-Esteem}, series = {AMCIS 2025, 31st Americas Conference on Information Systems, Montr{\´e}al, Canada, 2025}, booktitle = {AMCIS 2025, 31st Americas Conference on Information Systems, Montr{\´e}al, Canada, 2025}, publisher = {Association for Information Systems}, pages = {1 -- 9}, year = {2025}, abstract = {Digital platforms can grow by motivating users to explore new ways to use a wider range of affiliated products and services. This work explores the power of IT Identity to motivate such innovative use, through identity's ability to intrinsically motivate behavior. Data from 209 Amazon.com users indicates that IT Identity may cause Trying to Innovate with an IT, mediated by Self-Esteem.}, language = {en} }