@incollection{MingioneKristal2023, author = {Mingione, Michela and Kristal, Samuel}, title = {Brand value co-creation: field emergence, applications, measurement and future research directions}, series = {A Research Agenda for Brand Management in a New Era of Consumerism}, booktitle = {A Research Agenda for Brand Management in a New Era of Consumerism}, publisher = {Edward Elgar Publishing}, address = {Cheltenham, UK}, doi = {10.4337/9781803925516.00013}, pages = {89 -- 106}, year = {2023}, language = {en} }