@incollection{GrunwaldSchwillSassenberg2022, author = {Grunwald, Guido and Schwill, J{\"u}rgen and Sassenberg, Anne-Marie}, title = {Managing Value Co-creation in Partnerships for Sustainability: Towards a Process model for Stakeholder Integration}, series = {Artisan entrepreneurship}, booktitle = {Artisan entrepreneurship}, editor = {Ratten, Vanessa}, publisher = {Emerald Publishing}, address = {Bingley, UK}, isbn = {978-1-80262-079-5}, publisher = {Technische Hochschule Brandenburg}, pages = {99 -- 126}, year = {2022}, language = {en} } @book{GrunwaldSchwill2017, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Beziehungsmarketing : Gestaltung nachhaltiger Gesch{\"a}ftsbeziehungen - Grundlagen und Praxis}, publisher = {Sch{\"a}ffer-Poeschel Verlag}, address = {Stuttgart}, isbn = {978-3-7910-3522-2}, publisher = {Technische Hochschule Brandenburg}, pages = {XV, 361}, year = {2017}, subject = {Beziehungsmanagement}, language = {de} } @article{GruenwaldSchwill2017, author = {Gr{\"u}nwald, Guido and Schwill, J{\"u}rgen}, title = {Dienstleistungsprozesse mit Kunden-Koproduktion : Qualit{\"a}tsbeurteilung, Herausforderungen und L{\"o}sungsans{\"a}tze}, series = {Zeitschrift F{\"u}hrung + Organisation : ZfO}, volume = {86}, journal = {Zeitschrift F{\"u}hrung + Organisation : ZfO}, number = {6}, issn = {0722-7485}, pages = {360 -- 365}, year = {2017}, language = {de} } @article{GrunwaldSchwill2017, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Nachhaltigkeitsmarketing}, series = {Das Wirtschaftsstudium : WISU}, volume = {46}, journal = {Das Wirtschaftsstudium : WISU}, number = {12}, issn = {0340-3084}, pages = {1364 -- 1373}, year = {2017}, language = {de} } @article{GrunwaldSchwill2017, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Relationship Marketing}, series = {Das Wirtschaftsstudium : WISU}, volume = {46}, journal = {Das Wirtschaftsstudium : WISU}, number = {8-9}, issn = {0340-3084}, pages = {931 -- 937}, year = {2017}, language = {de} } @book{GrunwaldSchwill2019, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Toolbox Marketing : praxiserprobte Werkzeuge f{\"u}r die gelungene Marketingarbeit}, publisher = {Sch{\"a}ffer-Poeschel Verlag}, address = {Stuttgart}, isbn = {978-3-7910-4344-9}, publisher = {Technische Hochschule Brandenburg}, pages = {X, 215}, year = {2019}, subject = {Marketing}, language = {de} } @inproceedings{GrunwaldSchwill2018, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Managing Latent Corporate Sustainability Crisis: The Effects of Crisis Content and CSR Specify}, series = {2018 Global Marketing Conference at Tokyo Proceedings, July 26-29, 2018, Tokyo, Japan}, booktitle = {2018 Global Marketing Conference at Tokyo Proceedings, July 26-29, 2018, Tokyo, Japan}, doi = {10.15444/GMC2018.03.02.04}, pages = {280 -- 290}, year = {2018}, language = {en} } @article{GrunwaldSchwill2018, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Partizipative Folgenabsch{\"a}tzung : Ein beziehungsorientierter Ansatz der Stakeholder-Integration}, series = {Zeitschrift F{\"u}hrung + Organisation : ZfO}, volume = {87}, journal = {Zeitschrift F{\"u}hrung + Organisation : ZfO}, number = {3}, issn = {0722-7485}, pages = {185 -- 190}, year = {2018}, language = {de} } @article{GrunwaldSchwill2018, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Der Brand Behavior Funnel : Analyse und Steuerung der mitarbeiterbezogenen Markenidentit{\"a}t}, series = {Zeitschrift F{\"u}hrung + Organisation : ZfO}, journal = {Zeitschrift F{\"u}hrung + Organisation : ZfO}, issn = {0722-7485}, pages = {191 -- 195}, year = {2018}, language = {de} } @inproceedings{SchwillGrunwald2019, author = {Schwill, J{\"u}rgen and Grunwald, Guido}, title = {Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions?}, series = {Finding New Ways to Engage and Satisfy Global Customers Developments in Marketing Science: Proceedings of the Academy of Marketing Science}, booktitle = {Finding New Ways to Engage and Satisfy Global Customers Developments in Marketing Science: Proceedings of the Academy of Marketing Science}, publisher = {Springer}, address = {Cham}, isbn = {978-3-030-02568-7 (Online)}, doi = {10.1007/978-3-030-02568-7_54}, pages = {195 -- 207}, year = {2019}, language = {en} }