@incollection{GrunwaldSchwillSassenberg2022, author = {Grunwald, Guido and Schwill, J{\"u}rgen and Sassenberg, Anne-Marie}, title = {Managing Value Co-creation in Partnerships for Sustainability: Towards a Process model for Stakeholder Integration}, series = {Artisan entrepreneurship}, booktitle = {Artisan entrepreneurship}, editor = {Ratten, Vanessa}, publisher = {Emerald Publishing}, address = {Bingley, UK}, isbn = {978-1-80262-079-5}, publisher = {Technische Hochschule Brandenburg}, pages = {99 -- 126}, year = {2022}, language = {en} } @inproceedings{GrunwaldSchwillSassenberg2023, author = {Grunwald, Guido and Schwill, J{\"u}rgen and Sassenberg, Anne-Marie}, title = {How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions}, series = {Konferenz: 2021 AMS Virtual Annual Conference and World Marketing Congress, 2022/ Band: Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress}, booktitle = {Konferenz: 2021 AMS Virtual Annual Conference and World Marketing Congress, 2022/ Band: Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress}, publisher = {Springer Cham}, isbn = {978-3-030-95345-4}, doi = {10.1007/978-3-030-95346-1_157}, pages = {465 -- 477}, year = {2023}, language = {en} } @article{GrunwaldSchwillSassenberg2021, author = {Grunwald, Guido and Schwill, J{\"u}rgen and Sassenberg, Anne-Marie}, title = {Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration}, series = {Journal of Entrepreneurship and Public Policy}, volume = {10}, journal = {Journal of Entrepreneurship and Public Policy}, number = {3}, publisher = {Emerald}, issn = {2045-2101}, doi = {10.1108/JEPP-04-2021-0044}, pages = {352 -- 378}, year = {2021}, language = {en} }