@misc{Luethy2014, author = {L{\"u}thy, Anja}, title = {Risiko: Dienstleistung : Warum verkn{\"u}pft die OTC-Industrie mit ihren Marken so gut wie keine Dienstleistungen?}, year = {2014}, language = {de} } @misc{Luethy2014, author = {L{\"u}thy, Anja}, title = {Social Media zur Personalgewinnung in Klinik und Praxis : M{\"o}glichkeiten und Grenzen}, year = {2014}, language = {de} } @misc{Luethy2014, author = {L{\"u}thy, Anja}, title = {{\"A}rzte und Pflege als perfektes Team? : M{\"o}glichkeiten und Grenzen}, year = {2014}, language = {de} } @misc{Luethy2014, author = {L{\"u}thy, Anja}, title = {Altersmanagement als Erfolgsfaktor}, year = {2014}, language = {de} } @misc{Luethy2014, author = {L{\"u}thy, Anja}, title = {Keine Karriere ohne gute F{\"u}hrung : Wie {\"A}rztinnen (und {\"A}rzte) ihre Teams erfolgreich f{\"u}hren k{\"o}nnen}, year = {2014}, language = {de} } @incollection{Luethy2016, author = {L{\"u}thy, Anja}, title = {Wie k{\"o}nnen Kliniken {\"u}ber alle Lebensphasen hinweg attraktive Arbeitgeber werden?}, series = {Fokus F{\"u}hrung : was leitende Klinikmitarbeiter wissen sollten}, booktitle = {Fokus F{\"u}hrung : was leitende Klinikmitarbeiter wissen sollten}, editor = {D{\"u}llings, Josef}, publisher = {Medizinisch Wissenschaftliche Verlagsgesellschaft}, address = {Berlin}, isbn = {978-3-95466-241-8}, pages = {157 -- 162}, year = {2016}, language = {de} } @article{Luethy2015, author = {L{\"u}thy, Anja}, title = {Jetzt komme ich: Die Jungen ticken anders}, series = {Zeitschrift f{\"u}r F{\"u}hrung und Personalmanagement in der Gesundheitswirtschaft : ZFPG}, volume = {1}, journal = {Zeitschrift f{\"u}r F{\"u}hrung und Personalmanagement in der Gesundheitswirtschaft : ZFPG}, number = {2}, issn = {2363-9342}, doi = {10.17193/HNU.ZFPG.01.02.2015-06}, pages = {22 -- 26}, year = {2015}, language = {de} } @misc{SocherBeckSchraderetal.2017, author = {Socher, Rolf and Beck, Eberhard and Schrader, Thomas and L{\"o}we, Katharina and Kindsm{\"u}ller, Martin Christof and Syrjakow, Michael and Vielhauer, Claus and Liefold, Marius and Hasche, Eberhard and G{\"o}tze, Thomas and Goecke, Sven-Frithjof and Hirsch, S{\"o}ren and Hoier, Bernhard and Kraska, Martin and Malessa, Reiner and M{\"o}llmann, Klaus-Peter and Pinno, Frank and Mieke, Christian and Vollmer, Michael and Burger-Menzel, Bettina and Frosch, Katharina and Johannsen, Andreas and Meiser, Vera G. and Scheeg, Jochen and Schwill, J{\"u}rgen and H{\"o}ding, Michael and L{\"u}thy, Anja and Stokar von Neuforn, Daniela and Wilms, Andreas and Edel, Karl-Otto and Pusch, Gerhard and Parsch, Stefan and H{\"o}ft, Uwe and Loose, Harald and Tetzlaff, Laura and Orlowski, Katja and Kell, Gerald}, title = {Forschungsbericht der Technischen Hochschule Brandenburg 2015-2016}, edition = {Berichtszeitraum: WS 2014/15; SS 2016}, publisher = {Technische Hochschule Brandenburg}, address = {Brandenburg an der Havel}, organization = {Technische Hochschule Brandenburg}, issn = {1861-3462}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:522-opus4-19510}, pages = {154}, year = {2017}, abstract = {Mit den Forschungsberichten bietet die Technische Hochschule Brandenburg einen regelm{\"a}ßigen {\"U}berblick zu den Forschungsthemen und -projekten der Hochschule.}, language = {de} } @article{Luethy2017, author = {L{\"u}thy, Anja}, title = {Als Caring Company Top {\"A}rztinnen gewinnen und halten}, series = {Arzt \& Karriere}, volume = {13}, journal = {Arzt \& Karriere}, issn = {2363-5819}, pages = {6 -- 8}, year = {2017}, language = {de} } @misc{Luethy2018, author = {L{\"u}thy, Anja}, title = {Recruiting und Employer Branding via Social Media: M{\"o}glichkeiten und Grenzen}, year = {2018}, language = {de} } @misc{Luethy2018, author = {L{\"u}thy, Anja}, title = {Die Zukunft mit gutem Personal gestalten: Wie gewinnen wir die Generationen Y und Z?}, year = {2018}, language = {de} } @incollection{Luethy2020, author = {L{\"u}thy, Anja}, title = {Recruiting und Employer Branding mit den Mitarbeitern: Corporate Influencer als Unternehmensbotschafter}, series = {Praxishandbuch Social Media Recruiting. Experten Know-How / Praxistipps / Rechtshinweise}, booktitle = {Praxishandbuch Social Media Recruiting. Experten Know-How / Praxistipps / Rechtshinweise}, publisher = {Springer Gabler Wiesbaden}, address = {Gabler Wiesbaden}, isbn = {978-3-658-29437-3}, doi = {10.1007/978-3-658-29438-0_9}, pages = {377 -- 412}, year = {2020}, language = {de} } @article{Luethy2015, author = {L{\"u}thy, Anja}, title = {Communication: Social media - Also in this part of the world attractive for hospitals?}, series = {Deutsches {\"A}rzteblatt}, journal = {Deutsches {\"A}rzteblatt}, issn = {0012-1207 (PRINT)}, pages = {A276 -- A278}, year = {2015}, language = {en} }