@misc{Luethy2014, author = {L{\"u}thy, Anja}, title = {Generationswechsel - Anforderungen an das ZI als Arbeitgeber}, year = {2014}, language = {de} } @misc{Luethy2014, author = {L{\"u}thy, Anja}, title = {Risiko: Dienstleistung : Warum verkn{\"u}pft die OTC-Industrie mit ihren Marken so gut wie keine Dienstleistungen?}, year = {2014}, language = {de} } @misc{Luethy2014, author = {L{\"u}thy, Anja}, title = {Social Media zur Personalgewinnung in Klinik und Praxis : M{\"o}glichkeiten und Grenzen}, year = {2014}, language = {de} } @misc{Luethy2014, author = {L{\"u}thy, Anja}, title = {{\"A}rzte und Pflege als perfektes Team? : M{\"o}glichkeiten und Grenzen}, year = {2014}, language = {de} } @misc{Luethy2014, author = {L{\"u}thy, Anja}, title = {Altersmanagement als Erfolgsfaktor}, year = {2014}, language = {de} } @misc{Luethy2014, author = {L{\"u}thy, Anja}, title = {Keine Karriere ohne gute F{\"u}hrung : Wie {\"A}rztinnen (und {\"A}rzte) ihre Teams erfolgreich f{\"u}hren k{\"o}nnen}, year = {2014}, language = {de} } @misc{Luethy2013, author = {L{\"u}thy, Anja}, title = {Personalmarketing: Die Generation Y gewinnen (und binden)}, year = {2013}, language = {de} } @misc{Luethy2013, author = {L{\"u}thy, Anja}, title = {Altersmanagement : eine neue Herausforderung f{\"u}r Krankenh{\"a}user}, year = {2013}, language = {de} } @misc{Luethy2013, author = {L{\"u}thy, Anja}, title = {Pflege im Spannungsfeld zwischen Ethik, Qualit{\"a}t und {\"O}konomie}, year = {2013}, language = {de} } @misc{Luethy2013, author = {L{\"u}thy, Anja}, title = {Social media : Moderne Personalgewinnung in Krankenh{\"a}usern}, year = {2013}, language = {de} } @misc{Luethy2013, author = {L{\"u}thy, Anja}, title = {Knappe Ressource Mitarbeiter : Was m{\"u}ssen Betreiber tun, um Mitarbeiter zu finden, zu binden}, year = {2013}, language = {de} } @incollection{Luethy2016, author = {L{\"u}thy, Anja}, title = {Wie k{\"o}nnen Kliniken {\"u}ber alle Lebensphasen hinweg attraktive Arbeitgeber werden?}, series = {Fokus F{\"u}hrung : was leitende Klinikmitarbeiter wissen sollten}, booktitle = {Fokus F{\"u}hrung : was leitende Klinikmitarbeiter wissen sollten}, editor = {D{\"u}llings, Josef}, publisher = {Medizinisch Wissenschaftliche Verlagsgesellschaft}, address = {Berlin}, isbn = {978-3-95466-241-8}, pages = {157 -- 162}, year = {2016}, language = {de} } @article{Luethy2015, author = {L{\"u}thy, Anja}, title = {Jetzt komme ich: Die Jungen ticken anders}, series = {Zeitschrift f{\"u}r F{\"u}hrung und Personalmanagement in der Gesundheitswirtschaft : ZFPG}, volume = {1}, journal = {Zeitschrift f{\"u}r F{\"u}hrung und Personalmanagement in der Gesundheitswirtschaft : ZFPG}, number = {2}, issn = {2363-9342}, doi = {10.17193/HNU.ZFPG.01.02.2015-06}, pages = {22 -- 26}, year = {2015}, language = {de} } @article{Luethy2017, author = {L{\"u}thy, Anja}, title = {Als Caring Company Top {\"A}rztinnen gewinnen und halten}, series = {Arzt \& Karriere}, volume = {13}, journal = {Arzt \& Karriere}, issn = {2363-5819}, pages = {6 -- 8}, year = {2017}, language = {de} } @misc{Luethy2018, author = {L{\"u}thy, Anja}, title = {Recruiting und Employer Branding via Social Media: M{\"o}glichkeiten und Grenzen}, year = {2018}, language = {de} } @misc{Luethy2018, author = {L{\"u}thy, Anja}, title = {Die Zukunft mit gutem Personal gestalten: Wie gewinnen wir die Generationen Y und Z?}, year = {2018}, language = {de} } @incollection{Luethy2020, author = {L{\"u}thy, Anja}, title = {Recruiting und Employer Branding mit den Mitarbeitern: Corporate Influencer als Unternehmensbotschafter}, series = {Praxishandbuch Social Media Recruiting. Experten Know-How / Praxistipps / Rechtshinweise}, booktitle = {Praxishandbuch Social Media Recruiting. Experten Know-How / Praxistipps / Rechtshinweise}, publisher = {Springer Gabler Wiesbaden}, address = {Gabler Wiesbaden}, isbn = {978-3-658-29437-3}, doi = {10.1007/978-3-658-29438-0_9}, pages = {377 -- 412}, year = {2020}, language = {de} } @article{Luethy2015, author = {L{\"u}thy, Anja}, title = {Communication: Social media - Also in this part of the world attractive for hospitals?}, series = {Deutsches {\"A}rzteblatt}, journal = {Deutsches {\"A}rzteblatt}, issn = {0012-1207 (PRINT)}, pages = {A276 -- A278}, year = {2015}, language = {en} }