@inproceedings{WittJohannsenTurowski2016, author = {Witt, Andreas and Johannsen, Andreas and Turowski, K.}, title = {The User Centered Design Process for Effective Online Marketing: A Mapping Study}, series = {14th Annual International Conference on Marketing , 27 - 30 June 2016 , Athens, Greece}, booktitle = {14th Annual International Conference on Marketing , 27 - 30 June 2016 , Athens, Greece}, year = {2016}, language = {en} }