@inproceedings{GrunwaldSchwill2018, author = {Grunwald, Guido and Schwill, J{\"u}rgen}, title = {Managing Latent Corporate Sustainability Crisis: The Effects of Crisis Content and CSR Specify}, series = {2018 Global Marketing Conference at Tokyo Proceedings, July 26-29, 2018, Tokyo, Japan}, booktitle = {2018 Global Marketing Conference at Tokyo Proceedings, July 26-29, 2018, Tokyo, Japan}, doi = {10.15444/GMC2018.03.02.04}, pages = {280 -- 290}, year = {2018}, language = {en} }