TY - CONF A1 - Grunwald, Guido A1 - Schwill, Jürgen A1 - Sassenberg, Anne-Marie T1 - How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions T2 - Konferenz: 2021 AMS Virtual Annual Conference and World Marketing Congress, 2022/ Band: Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress Y1 - 2023 UR - https://opus4.kobv.de/opus4-fhbrb/frontdoor/index/index/docId/2979 SN - 978-3-030-95345-4 SP - 465 EP - 477 PB - Springer Cham ER -