TY - CHAP A1 - Mingione, Michela A1 - Kristal, Samuel T1 - Brand value co-creation: field emergence, applications, measurement and future research directions T2 - A Research Agenda for Brand Management in a New Era of Consumerism Y1 - 2024 UR - https://opus4.kobv.de/opus4-fhbrb/frontdoor/index/index/docId/3138 SP - 89 EP - 106 PB - Edward Elgar Publishing CY - Cheltenham, UK ER -