@incollection{Hoeft2012, author = {Uwe H{\"o}ft}, title = {Multimedia- und Online-Kommunikation im Business-to-Business-Marketing}, booktitle = {in: Baaken, Thomas [Hrsg.]: Business-to-Business Kommunikation. - Berlin : Schmidt, 2002. - (Technological economics ; 57) ISBN: 3-503-06080-4}, edition = {1. Aufl.}, year = {2012}, }