@article{KristalWeretecki2024, author = {Samuel Kristal and Patrick Weretecki}, title = {Social first? Not always! Brand co-creation through regional marketing at Deutsche Telekom}, journal = {Transfer: Zeitschrift f{\"u}r Kommunikation \& Markenmanagement}, volume = {70}, number = {1}, pages = {67 -- 71}, year = {2024}, }