TY - CONF A1 - Grunwald, Guido A1 - Schwill, Jürgen T1 - Managing Latent Corporate Sustainability Crisis: The Effects of Crisis Content and CSR Specify T2 - 2018 Global Marketing Conference at Tokyo Proceedings, July 26-29, 2018, Tokyo, Japan KW - latent sustainability crises KW - specific and non-specific sustainability crises KW - corporate social responsibility (CSR) KW - specific and non-specific CSR activities KW - immediate consumer reactions Y1 - 2019 UR - https://opus4.kobv.de/opus4-fhbrb/frontdoor/index/index/docId/2258 SP - 280 EP - 290 ER -