@inproceedings{GrunwaldSchwill2019, author = {Guido Grunwald and J{\"u}rgen Schwill}, title = {Managing Latent Corporate Sustainability Crisis: The Effects of Crisis Content and CSR Specify}, booktitle = {2018 Global Marketing Conference at Tokyo Proceedings, July 26-29, 2018, Tokyo, Japan}, pages = {280 -- 290}, doi = {10.15444/GMC2018.03.02.04}, year = {2019}, }