TY - CONF A1 - Witt, Andreas A1 - Johannsen, Andreas A1 - Turowski, K. T1 - The User Centered Design Process for Effective Online Marketing: A Mapping Study T2 - 14th Annual International Conference on Marketing , 27 - 30 June 2016 , Athens, Greece Y1 - 2018 UR - https://opus4.kobv.de/opus4-fhbrb/frontdoor/index/index/docId/2130 ER -