Organisationale Agilität von Buchverlagen: Forschungsstand
Please always quote using this URN: urn:nbn:de:bvb:29-opus4-133619
- Book Publishing is a high-risk business since book publishing houses
need to drop most of their product range every half of the year and
create new titles. Planning success therefore is a very hard thing to do
and is stated as “erratic”. In addition Book publishing houses not only
aim at economic success but also at creating culture. These special con-
ditions have led to the demand of a dual organisation with efficient,
hierarchical business processes on the one hand and decentralized, non-
hierarchical creatives processes on the other. However, there has been
no real discussion in media management literature how this should be
achieved and how those both systems can work togetherBook Publishing is a high-risk business since book publishing houses
need to drop most of their product range every half of the year and
create new titles. Planning success therefore is a very hard thing to do
and is stated as “erratic”. In addition Book publishing houses not only
aim at economic success but also at creating culture. These special con-
ditions have led to the demand of a dual organisation with efficient,
hierarchical business processes on the one hand and decentralized, non-
hierarchical creatives processes on the other. However, there has been
no real discussion in media management literature how this should be
achieved and how those both systems can work together effectively in
one company. Furthermore Book Publishing has seen tremendous shifts
in the last years: With customer behaviour and media consumption
habits changing more quickly than ever book publishing needs to be
more customer oriented while media convergence and the demand for
content in a multitude of formats (e.g. printed books, apps, E-Books,
websites) are demanding new and flexible organisational answers. A
possible approach for finding new and adaptable practices is the concept
of organizational agility, which was created for companies in highly-
innovative and fast changing environments in manufacturing in the
1970ies and lived up to widespread use in IT-companies and IT-related
research accordingly since the 1990ies and during the 2000s.
This Literature Review aims at summarizing the status of organizational
research in the media economy and especially the book publishing eco-
nomy as well as describing the status of organizational agility in research
both from a manufacturing and IT-management view. It shows that the
organizational perspective on book publishing lacks research and opens
the question if and how organizational agility and agile frameworks can
help book publishing houses to maintain and gain adaptability.…
Author: | Ina Fuchshuber |
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Persistent identifiers - URN: | urn:nbn:de:bvb:29-opus4-133619 |
Series (Volume number): | Erlanger Beiträge zur Medienwirtschaft (11) |
Document Type: | Working Paper |
Language: | German |
Year of publication: | 2020 |
Date of online publication (Embargo Date): | 2020/03/13 |
Publishing Institution: | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) |
Release Date: | 2020/03/30 |
Tag: | Agilität; Ambidextrie; Buchverlag; Duale Organisation; organisationale Agilität |
Institutes: | Institut für Buchwissenschaft |
Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
open_access (DINI-Set): | open_access |
Licence (German): | ![]() |