TY - RPRT A1 - Moritz, Karl-Heinz A1 - Schöber, Timo A1 - Stadtmann, Georg T1 - Product differentiation in video games: a closer look at Fortnite's success N2 - Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product differentiation is one possibility to optimize the profitability of the game. In this paper, we use a microeconomic approach in order to highlight the implications of product differentiation for the profit maximization problem. N2 - Fortnite ist gemessen an den erzielten Einnahmen das erfolgreichste Videospiel. Da es zu den "Free-to-Play-Spielen" gehört, muss das Unternehmen den In-Game-shop optimieren, um Einnahmen zu generieren. Die Produktdifferenzierung ist eine Möglichkeit, die Rentabilität des Spiels zu optimieren. In diesem Beitrag verwenden wir einen mikroökonomischen Ansatz, um die Auswirkungen der Produktdifferenzierung auf das Problem der Gewinnmaximierung hervorzuheben. T3 - Discussion papers of the Faculty of Business Administration and Economics - 419 KW - Fortnite KW - gaming KW - Freemium KW - product differentiation KW - market segmentation Y1 - 2020 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:521-opus4-6984 ER - TY - RPRT A1 - Moritz, Karl-Heinz A1 - Stadtmann, Georg T1 - To vaccinate or not to vaccinate? This is the question! Delay the Booster, maybe you get a Bratwurscht! N2 - A game-theoretic setting is used to illuminate the conflict between vaccination proponents and vaccination opponents. A central result is that vaccination proponents could in principle persuade vaccination opponents to vaccinate by means of subsidization. Such a subsidy could increase benefits for both groups. Deeper analysis provides numerous further insights regarding the stability of these results. T3 - Discussion papers of the Faculty of Business Administration and Economics - 426 KW - Covid KW - Corona KW - Vaccine KW - Game Theory KW - Coase Theorem KW - Moral Hazard Y1 - 2021 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:521-opus4-12317 ER -