@phdthesis{Bednarski2010, author = {Bednarski, MikoĊ‚aj}, title = {The Adequate Level of Public Broadcasting Regulation and the Polish Television Market}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:521-opus-389}, school = {Europa-Universit{\"a}t Viadrina Frankfurt}, year = {2010}, abstract = {The dissertation "The Adequate Level of Public Broadcasting Regulation and the Polish Television Market" analyzes and evaluates the overall significance of public market involvement in general and specifically in the Polish TV signal transmission segment. Public broadcasting as the sector's most distinct form of governmental involvement receives special consideration in this context. The dissertation's theoretical fundament consists on the one hand of the major technological parameters accompanying the market, and on the other hand of the two main theoretical approaches influencing this industry: the theories of competition policy and media policy. Based on the technological preconditions of the television sector, its natural markets and products are identified, thereby connecting the technological sphere with a market model terminology. The theoretical approaches examine the TV market's economic and socio-political specifics with the focus on the question of public market regulation, its justification, configuration, and extend. Based on the technological and theoretical foundations, Poland's television market is presented in its broader context. Country-specific characteristics as to the market's integration into its wider socio-political framework implies considering the Polish television sector's historical development, beginning at the country's major political transition in 1989. Poland's audiovisual broadcasting market is subsequently analyzed empirically from three interrelated angles: from the legislative, the political, and the economic perspective. The detailed analysis of the market's broad framework allows for a definition of its factual public market involvement level and for the elaboration of its shortcomings according to the previously derived theoretical postulates. Based on the multi-perspective analysis, refinement suggestions as to the adequate extent and configuration of Poland's public involvement in the broadcasting market are formulated.}, subject = {Audiovisuelle Medien}, language = {en} }