@techreport{BentiHassStadtmann2021, type = {Working Paper}, author = {Benti, Behailu Shiferaw and Haß, Dominik and Stadtmann, Georg}, title = {Money illusion in free-to-play games}, doi = {10.11584/opus4-1028}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:521-opus4-10281}, year = {2021}, abstract = {Regularly, free-to-play games use their own virtual currency for in-game store purchases. We analyze the money illusion phenomenon by examining free-to-play games and their virtual currency exchange rate policies. We find that above pari exchange rates and advertising bonus packs instead of price discounts lead to money illusion on the side of the customer. Based on our findings, we derive managerial and policy implications.}, language = {en} }