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This dissertation examines how migration and development narratives are (re)produced in transnational digital migrant media using an example of Kenyan migration to Europe. It also raises questions about existing gaps in the literature on the role of the media specifically, transnational digital migrant media in constructing influential discourses. It achieves this quest by submitting to an objective to examine the contribution of migrant media discourses to development in migration-sending countries (De Haas, 2007). Using postcolonial-discourse theoretic approach, the thesis analyses the criteria for selection of texts on migration and development, and how the texts inform the discourse. The theoretical concepts of development in this thesis follow Arturo Escobar’s (1995) deconstruction of conventional development theory. It includes an appreciation of multi-faceted theoretic dynamics, especially historical effects on development and creation of hegemonic disparities causing migration of Kenyans to Europe. The dissertation explores the relation of liberal development narratives to Postcolonial perspectives of Edward Said (1977), Gayatri Chakravorty Spivak (1986) and Homi Bhabha (1983), whose writings expose stereotypes like those found in development constructs. The study highlights similar aspects of representations of migration and development in the media. It does not only expose migrant’s contribution to development but accentuates the discourse forming function of migrant media in the production of heterogeneous narratives on migration and development. This reflection is an attempt to look at possibilities of alternative development trajectories in migrant media and Postcolonial texts, that resist neo-colonial economic narratives forced on people of African descent. The findings for this thesis show that migrant media provides hegemonic ideas on development, as well as alternative counter-hegemonic views. Even though poverty and political instability of Africa characterize narratives in the mainstream media, migrant media utilizes new media platforms for “subalterns” to be heard. Migrants’ inputs on development (re)produced in migrant media, inform a discourse that champions initiatives aimed at improving livelihoods in migration-sending countries. To answer the main sociological question on (re)production of narratives this dissertation learns from Norman Fairclough’s (1995, 2012) guidelines to discourse analysis, as informed from Michel Foucault’s (1980) theoretic approach. As a qualitative research strategy, the dissertation explores Texts from transnational digital migrant media for Kenyans in Europe (Germany and UK) and expert interviews with Kenyan media producers in Germany and in Britain. On this basis, the thesis argues that not only are media expert’s contributors to development but also important creators of a discourse that qualifies migration as a reality in Kenya’s development.
The representation of Brazil in American mainstream cinema disseminates stereotypes that have their roots in narratives produced by European explorers during the colonial era. Films and other media from Brazil portray the country’s cultural and ethnic diversity more accurately, but due to media concentration and the global supremacy of the US-based film and television industry, only a few manage to reach international audiences and challenge widespread stereotypes. A critical examination of writings of Portuguese explorers produced in the centuries following the arrival of Pedro Álvares Cabral in Brazil provides the basis for the analysis of contemporary representations of Brazil in American cinema and reveals how early descriptions of Brazil have influenced these representations. In order to identify the main Brazilian stereotypes disseminated by feature films produced in the United States, a number of films released between 1984 and 2011 are analyzed. The results of the analysis allow for the identification of an ethnocentric regime of representation that is often employed by the world’s leading film and television industry to portray Otherness, reinforcing stereotypical ideas about racial difference and the culture and people of developing countries. The analysis is followed by a discussion of cultural imperialism, media concentration and its impact on cultural diversity and media pluralism. The investigation of the concentrated ownership of media, which raises concerns regarding cultural homogenization, the advancement of corporate interests over the public interest and loss of cultural diversity, indicates how media concentration contributes to the perpetuation of cultural, ethnic and national stereotypes that reinforce colonialist and reductionist ideas about developing countries. The results of the film analysis, combined with issues related to the increasing concentration of media ownership, confirm the proposition to revive the debate about a New World Information and Communication Order (NWICO), which emerged within UNESCO in the 1970s as a reaction of Third World nations to colonialism and the economic and cultural influence of Western nations. Finally, it is argued that, despite the failure of NWICO in the past, the concept has not lost relevance and it would be reasonable to bring it back to the international agenda.